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OGLAŠAVNJE > copywriting za tiskane medije > Flashcards

copywriting za tiskane medije Flashcards

1
Q

PRINT OGLASI

A

VIZUALNA ZAGONETKA KOJA KOMBINIRA SLIKOVNE I TEKSTUALNE ELEMENTE

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2
Q

što copywriter radi

A

gradi jezgru priče, kodira značenje i oblikuje inicijalne dramske elemente

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3
Q

što publika onda radi

A

priču i njezino značenje otkriva i dovršava u svojoj glavi

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3
Q

2 elementa

A

slikovi, ikonografski/ tekstualni

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4
Q

conceptual blending

A

dva ili više različitih konteksta koji su izvor elemenata za sljubljivanje/ miksanje/ spajanje

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OGLAŠAVNJE (6 decks)

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