Cooperative Strategies

Question 1

What is a cooperative strategy

Answer 1

A cooperative strategy is a strategy in which firms work together to achieve a shared objective

Question 2

Why would a firm use cooperative strategy?

Answer 2

-to create value for its customers when it likely could not create by itself

-try to create competitive advantages
-a competitive advantage developed through a cooperative strategy often is called a collaborative or relational advantage

-outperform its rivals in terms of strategic competitiveness

-earn above-average returns