Convenience Retailers

Question 1

Where are convenience retailers located?

Answer 1

-near where people live
-open for longer- sometimes 24 hours
-

Question 2

Who are convenience retailers owned by?

Answer 2

-can be independently owned (eg in India where independently owned shops major part of retail market)
-or part of franchise eg Spar- franchise in 34 countries

Question 3

What sort of wines do convenience retailers stock?

Answer 3

-brands popular with their local customer
-usually similar but smaller than sms
-may be dominated by major brands, but some have won exclusive brands, eg 7-Eleven/Spar

Question 4

Why are convenience retailers more expensive than sms?

Answer 4

-premises smaller= rent higher proportionally
-premises deigned for other purposes= less efficient
-employ more staff relative to size
-franchise operator has to pay fee to franchise owner
-however, consumers often willing to pay little extra for the convenience of a local shop- save them travelling to sm