Control & Ownership Flashcards
Diversification
Companies monopoly over forms of media
Like virgin
Bagdikian
1983 - 50 corporations control of mass media
2004 - 6 corporations
Pluralist view of media ownership
AUDIENCE CONTROL the content
Represents democracy
Higher demand = profit motive
GOOD - everyone has a say - diversity
Marxist view of media control
OWNERS CONTROL the media
Spread dominate ideology
BAD - fewer people in control = exploitation
Spreads RCI
Murdoch and the Iraq war - 174 out of 185 newspapers
Strinati
Countries like UK are now unrecognisable from 30 years ago
Baudrillard
HYPER REALITY
Hard to distinguish what’s real and what’s not
What does polysemic mean?
Multiple meaning, interpretative in different ways
= blurring of lines between media producers and media consumers
Neo-Marxists control of mass media
Media professions/journalists
Spread dominate ideology
Hegemony
Neo/Marxist
Consensus of society in the dominate ideology - ideas and values can control proletariat
‘Hire and fire’
Neo-Marxists
Media journals can be hired and fired for not shared a consensus and spreading through media
Globalisation
Increased interconnected of society
Cohen and Kennedy
Society’s now becoming more interconnected and inter-dependant
Cultural homogenisation
A dominate culture invade/captures a local culture
What factors are good for globalisation
Technology
New media
Planes - travel further distances
= connected and better relations
Why is globalisation bad?
Black market
Local cultures being ‘Americanised’
