Control of the People- Theme 3 Flashcards
State control of mass media and propaganda
It was characterised by state control through Nationalisation, restriction of information and censorship. The purpose of control did not change but the government had to adapt to changes in society.
Newspapers
A decree in 1917 banned all non-socialist newspapers and by 1920 they were eliminated. All journalists worked for the government and were expected to be a member of the party. Daily newspapers were called Pravda.
Pravda
Was the communist government’s newspaper, and was vehicles of propaganda, highlighting the successes of the communist regime. Its purpose was to act as an instrument of propaganda and organisation. To ensure interest and readership newspapers were cheap and easy to read. It had a circulation of 10.7 million by 1883, with a print run of 13.5 million.
Magazines
Alongside newspapers, there were magazines helping with everyones vast interests. These were more aimed at groups like workers or young people. Newspapers often gave sports coverage little spotlight so when Red sport soon to be taken over by Sovetskii sport, came in, It gained huge support.
Radio
In 1917, it was a fairly recent development so therefore very easy for the soviets to control. It did not have a long tradition of independent activity. In order to get their message across to the people there would be huge speakers in the streets. Group listeners also resulted in a collective response which ensured everyone got the intended message.
Why was Radio so important?
It allowed the government to get its intended message across to the 65% of the country who were illiterate. Radio stations were controlled by the government and by the 1920s they conveyed the official message along with classical music to make it more palatable.
How did the speed in which could convey its message prove invaluable?
During German invasion in 1941, with the German forces less than 50 miles away, Stalin gave a speech live on Radio from Red Square, to commemorate the October Revolution. It was to prove highly effective to the Soviet Population that not all was lost in the war.
Television
By the 1950s, TVs were a valuable way in getting their message across. In 1950, the USSR had 10,000 sets. By 1958 they had 3 million. Mass production in the 1960s brought their price down and by 1980s it was standard to have it in rural areas.
Results of the control of mass media
Censorship and restriction of material were heavily used if not successfully. The Soviet Public got used to reading between the lines. The technology of mass media may have changed but the government ensured that a steady diet of propaganda was conveyed. Alongside overt propaganda, the government came to rely increasingly on output that provided a distraction from the realities of socialism.
Personality Cults
A recurring theme of soviet propaganda was the tendency of individual leaders to develop a cult of personality, whereby their qualities and achievements as a leader were highlighted. The focus on individual leaders went against the socialist emphasis on collective. It was one of the features of Stalin’s rule, where trotsky accused him of turning it into a personal dictatorship. Khrushchev also accused Stalin of this but when he was removed in 1964, he was accused of creating a cult of personality. Brezhnev may have enjoyed less personal power but he too created a cult of personality whereby he could tap into power.
Why was a cult of personality used?
It was used to reinforce the power of individual leaders and detach themselves from the collective leadership imposed by the Politburo.
Lenin’s Cult of personality
As soon as Lenin was buried, he was being hailed as the hero of the Revolution. Images in Lenin appeared in different forms. His likeness was used to motivate the population to imitate his commitment to the revolution. The embalming of Lenin’s body in Red square is an example of this. Petrograd was also renamed Leningrad.
How did Lenin’s Cult affect the party?
There is no doubt there was a wavering support for Lenin after his death and the party were able to build on this. Throughout the history of the Soviet Union, the cult of Lenin was used by successive leaders to support their claim to be the legitimate heirs of lenin and the socialist order.
What did Stalin do in terms of Cult of personality?
Stalin actively promoted himself as the worthy defender of the work of Lenin. This was useful to reinforce Stalin’s claim to be Lenin’s rightful successor.
Why was Stalin’s cult invaluable to Stalin’s career?
Firstly by linking him to Lenin to highlight his loyalty to the Lenin legacy during his manoeuvring for power in the 1920s, Secondly as a way of reinforcing his personal dictatorship in the 1930s.
What were the key features of Stalin’s Cult of Personality?
- Firstly links between Lenin and Stalin were made even where there were none. Stalin was presented as Lenin’s closest colleague, a hero of the civil war.
- In the 1930s, images of Stalin were used to reinforce his power by giving the impression of an all-powerful knowing leader.
- Images portrayed Stalin as a benefactor, inspiration and defender of socialism. It would be with successes of the 5 year plans or with children to portray himself as a father like figure.
- Posters of Stalin in army uniform was common during ww2. Images of Stalin in front of the masses of Soviet troops clearly conveyed the message that Stalin was the defender of mother Russia.
What was Stalin’s cult of personality like in the late 1940s?
By the late 1940s, the Stalin presented from his cult differed considerably from the real Stalin, so much so when gov officials saw Stalin in person they could not recognise him. By the early 1950s, the cult of personality was to reach ever ridiculous heights. Many towns had been named after Stalin.
Summary of Stalin’s Cult of personality.
The cult of personality was an orchestrated propaganda campaign, but it was not entirely manufactured. By the end of WW2, Stalin’s popularity had grown and many soviet citizens viewed him as a benefactor, inspiration and defender of mother Russia. Even those his did not like him often had respect for him as a leader. It was telling that even prisoners in the gulag wept for him after his death.
Khrushchev’s cult
Khrushchev had condemned Stalin’s use of a cult of personality in his secret speech in 1956. He criticised his monstrous glorification as a leader at the expense of the role played for soviet people.
How did condemning Stalin’s cult help Khrushchev’s political uses?
Criticising the cult had political uses for Khrushchev as he pushed forward his policy of de-stalinisation. However, there would be advantages for him in developing his own cult of personality.
How did a cult of personality suit Khrushchev?
It allowed him to be seen as the more important party leader when power had been originally shared in 1953 between Malenkov. It suited Khrushchev’s style of leadership which involved him personally meeting soviet citizens on a much greater scale than Stalin.
Features of Khrushchev’s cult>
Visits to peasants on collective farms were good photo opportunities for the leader. This developed into adulation through articles, books and posters. His publicity increased when he appointed his son in law the editor of isvestiya. He also made use of Radio, Cinema and television for self-publicity, which took a more desperate tone as his policy failures mounted.
Summary of Khrushchev’s cult
The development of the cult reflected his egotistical personality. Khrushchev’s cult was never on the scale of Stalin’s but it was evident enough for it to be one of the stated reasons for his dismissal in 1964.
How was a cult of personality useful to Brezhnev?
It was useful after 1964 as Brezhnev sought to emerge as ‘first among equals’ in the power struggle with Kosygin and Podgorny that followed Khrushchev’s dismissal in 1964.