Control assets Flashcards
1
Q
Why marketing law?
A
Because we are subject to marketing activities and communication all the time.
2
Q
Special regulations
A
For example: • Alcohol • Tobacco • Consumer credit • Air transport • Lottery & Pharmaceuticals
3
Q
Control assets:
A
- Copyright
- Domain name
- Company name
- Design right
- Trademark right
- Patent
- Trade secrets
- Marketing law (ex. the black and white colour scheme in Chanel, the combination of nuances)
- Contractual agreements
