context Flashcards
1
Q
what did WA say when launching the Rain For Good campaign?
A
-it deliberately broke away from traditional charity and formula in response to public desensitisation to the traditional fundraising techniques
2
Q
what intertextual link can be made between WA and another advert?
A
-WA ‘No Choice’ ad 2013
3
Q
how does No Choice contrast RFG?
A
- No Choice is more conventionally constructed
- represents the suffering of its main character in a more explicit and emotive way
4
Q
what codes and conventions did NC use in contrast to RFG?
A
- high angle black and white shots to make kids look vulnerable and helpless
- non diegetic sound of a narrator
- melancholic audio and visual codes
