context Flashcards
when was it released?
14 july 2021
what narrative does it follow?
the lives of paralympians and their battles through training / struggles in life but also shows them overcoming these and being successful in their sport
where was it filmed?
uk - training facilities
who were the main athletes featured?
- swimmer - ellie simmonds
- rower - david smith
- runner - kadeena cox
etc.
why was it created?
to advertise / promote the 2020 paralympics in tokyo and also to encourage those with disabilities that they can compete in sport
who was it created by?
bradford young
what channel produced it?
channel 4 - in-house - creative agency 4creative and produced by serial pictures and somesuch
what number paralympic campaign was it that channel 4 created?
3rd
when was it filmed?
over 2 weeks in may during early months of covid
what does the advert explore?
the sacrifices made and the trials endured by paralympic athletes
what song is used?
Bugsy Malone - ‘So you want to be a boxer’
how many viewed the paralympic’s?
20 million people - 1/3 of uk population
what percentage of the uk did the marketing campaign reach?
81%
