Contestability 3.4.7 Flashcards

1
Q

Define Constestability

A

freedom of entry into a market & where costs of exit are low

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2
Q

What are the 4 characteristics of a contestable market

A

No barriers to entry/exit
Perfect information
Hit and run competition

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3
Q

What is Hit and Run competition

A

Incumbent firms make SNP, new firms enter, new firms undercut, stealing SNP

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4
Q

How to prevent Hit and run competition

A

Set Price = AC, or AC=AR

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5
Q

How has technology increased/decreased contestability

A

reduced startup costs
increased patents
increased provision of information
data used to price discriminate

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