Contestability 3.4.7 Flashcards
1
Q
Define Constestability
A
freedom of entry into a market & where costs of exit are low
2
Q
What are the 4 characteristics of a contestable market
A
No barriers to entry/exit
Perfect information
Hit and run competition
3
Q
What is Hit and Run competition
A
Incumbent firms make SNP, new firms enter, new firms undercut, stealing SNP
4
Q
How to prevent Hit and run competition
A
Set Price = AC, or AC=AR
5
Q
How has technology increased/decreased contestability
A
reduced startup costs
increased patents
increased provision of information
data used to price discriminate