Contently Studies Flashcards
Do you currently sync with social channels?
We are in the process of building a contently API which will seamlessly be able to connect to any channels you wish to push content out to.
How do your analytics work and are they updated daily?
We put a java snippet at the foot of your page (similar to Google Analytics) and it drags all the various datapoints into our platform and is updated daily. It measure attention time (whether or not they’re engaged with the page, 5 second time out - industry average is 15 seconds / with our content on average we see 120 seconds of engagement, almost a 1000% increase), average finish (do they make it through 2/3’s of the content, how quickly are they scrolling through.) We can also show you the efficacy per social channel you use helping to guide your media spend. We can also guide you to show you which journalists truly speak to your audience (while many may look the same on paper there are often vastly different results.) Compare by themes, forms of writing, story fields, author, channel. Customer frequently download all our insights into a CSV to get a comprehensive cross-channel view. Lastly, we have a dedicated team of data scientists who can guide you through learning from these metrics.
What is the standard contract length?
12 Months paid upfront
Can we do a trial?
We don’t due trials as we run a lean team and our account managers are fully dedicated to our existing client base. That said, we can show you very robust and specific use cases via demo.
What is the average cost of a blog post? Long form?
Average blog post up to 500 words is typically $650 and a longer form article up to 1000 words is typically around $1500.
Who is your competition?
Skyword, Newscred, Compendium
What differentiates you all?
A core competency of premium original content firstly. We are the premium offering in this market. Secondly, the ease of use and enterprise design of our solution. The whole point of software is achieving efficiencies so if an application is not dead simple / user friendly then you’re not going to see the same outcomes. We pride ourselves on deep thinking about every single feature, if its truly necessary, and how users with no experience will interact and adopt to our platform.
What B2B customers have you worked with?
GE, Adecco, GenPack, Siemens, JP Morgan, IBM, Salesforce, AT&T
How much of your business is automated? What are the key benefits of using the system and do you see them increasing?
We are far less automated than anything else in our space. We take the efficiencies of technology and pair them with the knowledge base that only people can provide. This extends to our talent team and account managers who will work with you hand in hand to ensure you’re meeting all your objectives surrounding content creation. By and large, our efficiencies are exhibited in your custom work flow, editorial calendar, and tagging abilities.
Can you help with distribution?
Yes we can. We have exclusive trusted partnerships with some of the best and brightest in the content discovery space such a Outbrain and Taboola. Typically we can demonstrate savings of 20-30% off of your current spend (from working w/ Taboola / Outbrain.) Furthermore, we have a dedicated team of distribution experts who have expertise in distributing spend across all these platforms by front-loading spend at the beginning of every session (week, month or year of campaign) which creates a trailing effect.
If you were building a team around a customer content studio what would be your priorities around staffing and strategy?
First I would map out all the different types of customer relationships important to our business. For example, if you are an IT vendor, you likely need close ties with database admins as well as CTO’s. Perhaps you also need to be working closely with your customers development teams as well. I would then prioritize the various persona’s within the organization we should be messaging. From there we could determine the type of content they’re most likely to consume. In terms of staffing I would first ensure a managing editor and an art director. I would want to know we could effectively manage large scale distribution via the ME but also know that what we’re putting out into the market is still unique, hence the AD. From there the rest of the staffing could largely be done through contently. Forbes did something similar to this, pushing out 450 articles with a staff of only 4 people; Contently did the rest.
How have you gone about creating and maintaining relationships in the social space?
We have largely relied on the quality of our content and some paid advertising via linkedin. We do not get into the impression business but rather create the highest quality inputs to plug into the machine you already have built.
What type of content is most popular?
We’re running a mix largely comprised of articles first, infographics second, and video’s third. While there is more such as photographs and custom videos, these three make up the majority
What types of companies are making up your portfolio?
This is largely determined by sales cycles. Everyone we have engaged with is interested across Technology, Finance, Insurance, and Media. But of course, the Fortune 500 is far more bureaucratic.
Can journalists take the content they make for us and put it on their own websites?
No. You own all IP writes and permanently own all created content.
