Content Analysis Flashcards
1
Q
Name the 2 types of content analysis
A
Quantitative and qualitative
2
Q
Name the researcher/research into content analysis
A
Lobban’s study into children’s reading books
3
Q
What did Lobban find?
A
Women were portrayed in gender stereotyped ways
4
Q
What can content analysis detect in the media?
A
Bias
