content analysis Flashcards
1
Q
what units are used for content analysis
A
coding units
2
Q
what type of data is used for content analysis
A
qualitative
3
Q
strength of content analysis
A
flexible and haves no ethical issues
4
Q
weakness of content analysis
A
lacks objectifiability, no deeper meaning
researcher bias
5
Q
improvements of content analysis
A
statistical tests
pilot studies
operationalise coding units
