Content analysis Flashcards
1
Q
Analysis def in psych
A
Turning qualitative data into quantitative data
2
Q
Content analysis
A
Indirect observational method used to analyse behaviour through studying human artifacts / words
3
Q
Coding
A
Categories / occurrences of words that can be identified within speaking
4
Q
Thematic analysis
A
Identify trends within qualitative data
Themes emerge that can be measured and turned into quantitative data
5
Q
Improve thematic analysis
A
Ensure themes are not predetermined
