Contemporary Issues Year 2 Flashcards
1
Q
What is commercialisation?
A
process of managing and running something for financial gain
2
Q
What are the factors leading to commercialisation?
A
- growth in public interest and therefore spectatorship = more money brought in by fans
- greater demand for the satisfaction of spectators
- growth in media interest
- growth in professionalism
3
Q
What are the positive impacts of commercialisation on society?
A
- promotion of healthy, active lifestyle
- increases availability of high quality sport to the majority of the population
4
Q
What are the positive impacts of commercialisation on sports?
A
- increasing participation and awareness
- development of facilities
- sporting performance improved
- more competitions and leagues
- increased coverage
5
Q
What are the positive impacts of commercialisation on performers?
A
- sponsorship opportunities to support for training and competition
- receive kit and equipment as well as accommodation and travel
- role model status
- earning potential increased
- improved facilities, equipment etc.
6
Q
What are the positive impacts of commercialisation on spectators?
A
- more exciting spectacle.g. fireworks
- technology e.g. giant screens providing more information
- sport is more accessible to a greater range of spectators
- increased range of viewing opportunities
7
Q
What are the negative impacts of commercialisation on society?
A
- weakened community emphasis
- pressure for athletes to become professional
- encourages passive viewing
- promotes extrinsic rewards
8
Q
What are the negative impacts of commercialisation on sports?
A
- gap between popular and unpopular sport widens
- business becomes a priority
- sport becomes reliant on the media
9
Q
What are the negative impacts of commercialisation on performers?
A
- some performers more marketable than others = unfairness
- pressure to succeed = deviant behaviour
- on the beck and call of businesses
- need to attend social events to maintain sponsorship deals
- reduced time to perform and train
- changes to competition format
- no escape from the media’s and public’s attention
- limited control over their careers
10
Q
What are the negative impacts of commercialisation on spectators?
A
- sporting action less of a priority and interruption of events
- disagreement with views and ethics of certain companies
- not wanting teams to be associated with certain brands e.g. Wonga
- commercial interests of owner outweighs interests of spectators and performers
- paying a considerable amount to watch events
- dislike changes made to rules, timings and events
- constant exposure can become tedious
