Consuners Flashcards

1
Q

What is consumer responsibility about

A

How as a consumer you may enact responsibly towards the environment

Business has been designed to make consumers focus on the insignificant elements of life asking how many created wants can we satisfy
Are we just mindless consumers, passive in the marketplace?

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2
Q

What are the good elements of consumption

A

Sustains people and produces aggregate happiness and prosperity
Consumer me are intimately sovereign and and powerful within the market

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3
Q

What are the negative aspects of consumption

A

Concerns regarding consumption and materialism
Are we happier because we live in a vibrant society
Constantly persuaded to consume more, to find this we take on more work and responsibility and hence more stress
Adverts highlight potential material distatisfaction
Stress and vulnerability largely associated with big jobs
Material goods put pressure on the environment
Consumption has become about culture and cultural identity

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4
Q

What are the politics of purchasing

A

Consumers are the captain and the entrepreneur obeys their orders
Consumerism can be used to provide a critique of markets
We should put moral constraints on consumption- less demand- less production- less jobs (ethics)

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5
Q

What does consumer sovereignty suggest

A

Can use purchases to vote

Can resist or even decide to opt out of consumerist lifestyle and the problems it creates

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6
Q

What are the 3 types of consumers

A

Ethical consumers
Sustainable consumers
Anti consumers.

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7
Q

What is the definition of ethical consumption

A

Conscious and deliberate choice to make certain consumption choices due to moral beliefs and values

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8
Q

Who are ethical consumers

A

Environmentalists
Vegans
Veggies
People concerned with labour standards
Take the ability to make rational ethical choices into the market
Ethical consumer magazine can guide on consumption

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9
Q

What is the definition of sustainable consumption

A

The use of goods and services that respond to basic needs and bring better quality of life while minimising the use of natural resources as to not jepodise future generations

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10
Q

What are anti consumers

A

Try to reduce total consumption
Do not believe in the consumerist thesis l- that more goods make you happy
They think less consumerism is better than sustainable consumerism
Encourage international buy nothing day

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11
Q

What are the limitations of consumer responsibility

A

Whilst differences between consumer groups are recognised, differences within segments and people are less understood

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12
Q

Why do people want a responsible holiday

A

Want to participate in the responsible experience (community benefit, group benefit and individual benefit)
Want to be involved in responsible tourism
Can be presented on a continuum of inner directed v outer directed and high involvement v low involvement

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13
Q

What were the outcomes of the responsible consumer study

A

Would’ve though most people fell into upper right quadrant but it was actually only 25-30 percent
30% bottom left

To think the idea that there are 3 types of responsible consumer is perhaps idealistic. They perhaps are not heterogenous

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14
Q

Ethical issues and the consumer

A
Product policy 
Marketing communications
Pricing 
Distribution 
Marketing strategy 
Market research
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15
Q

What are the issues with communication

A
Individual- misleading and deceptive 
Aggregate social and cultural
Intrusive and unavoidable 
Create artificial wants 
Reinforce consumerism and materialism 
Create insecurity and perceptual distatisfaction
Perpetuate social sterotypes
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16
Q

What are the ethical issues in pricing

A
Right to fair price
Excessive pricing 
Price fixing 
Predatory pricing 
Deceptive pricing
17
Q

What are the 2 ethical issues associated with firm strategy

A

Right to be treated fairly can be violated in 2 ways
Target vulnerable customer
Certain groups are discriminated against
Consumer exclusion

18
Q

What are the issues of globalisation and ethics

A

Reproduce consumerism and disarisfscton
Dislocation of production and consumption
Cultural homogenisation
New forms of resistance

19
Q

What is the consumer sovereignty test? Smith (1995)

A

Consumer capability- freedom from vulnerability or coercion
Information- availability and quality of relevant data
Choice - extent of the opportunity to freely switch

20
Q

What are some facts about ethical consumption

A

1 third of uk customers are seriously concerned with ethical issues
70% said CSR was important
Market for ethical products is 9bn growing 6 tones faster than the overall markets

21
Q

What does hertz say

A

Instead of show me up at the voting booth people are turning to corporations
Cast your vote at the supermarket and shareholder meetings and you will be heard
E.g child labour and footwear

22
Q

What are the downsides to ethical consumption

A

Motive for responsibility of corporations will always be economic rather than moral
Market choices depend on willingness to pay
Rich get more voting power than the poor - the market is hardly democratic

23
Q

What does Buchholz say needs to change to society to make us more sustainable

A

New environmental ethic that provides moral limits to consumption
But the ideology of consumption is deeeply emebedded in society
Real challenge is the introduce alternative growth means

24
Q

What steps can be taken to achieve a more sustainable consumption

A

Product recapture
Service replacements - mud jeans
Product sharing - mobility
Reducing demand- manadorty procing for bags

25
Q

What does caruna find

A

Responsible tourism market worth 180m
Consumer may well express a desire for responsible tourism in surveys but when it comes to acting upon this these motivations are traded off

The notion of ethical consumerism is too broad in definition l, too loose in operalisation and too moralistic in its stance to be anything other that a myth

26
Q

What were the concluding remarks of Caruna (2014)

A

Responsible tourism is a hettogenous concept with no strong sense of a shared core ethos or cohesive community

High level involvement tourists saw responsible tourism as sharing wealth, volunteering and living with vulnerable others

Tourists are more fluid in their positioning around responsible tourism than the contours of market segmentation might typically accommodate

27
Q

What is consumer sovereignty

A

In a well functioning market consumers who dislike a product will turn to another, punishing the producer who has not met their demand and rewarding those who have

Market is regulated by the combined activity of all consumers in the marketplace

28
Q

What does Howell and Howell say

A

In western contexts the relationship between consumption and well being is not so positive because people focus on materialistic needs and tend to become less happy

29
Q

What is cultural imperialism

A

As large corporations move into new markets, they canapé negative effects on culture is

30
Q

What is a consumer citizen

A

A responsible consumer who must occasionally be prepared to sacrifice

31
Q

I hat is a key barrier to ethical consumerism

A

Resource limitations

32
Q

What does the ethical consumer 2017 market report identify

A

Slaves valued at 81 billion is
Uk ethical market grew 3.2%
30% increase in vegetarianism
2.56 billion withheld due to boycotts