Consumers, producers and market efficiency Flashcards
Define willingness to pay (WTP)
The maximum amount of money that a buyer will pay for a good
Define consumer surplus
The buyer’s willingness to pay for a good minus the amount the buyer actually pays for it
When would a customer buy a good?
When its price is lower than WTP
Define market demand
The sum of all individual demands for a particular good or service
How do you find the total consumer surplus?
Add the consumer surpluses together
What do lower prices do to the consumer surplus?
Lower prices raise the consumer surplus
Where is the consumer surplus on a graph?
It is the area above the price and below the demand curve
What are the two parts of an increased consumer surplus?
Additional consumer surplus to initial consumers (rectangle)
Consumer surplus to new consumers (triangle at the side of the rectangle)
What happens as the price declines?
Demand increases
What does consumer surplus measure?
The benefit that buyers receive from a good as the buyers themselves perceive it
Is customer surplus always a good measure of economic well-being?
Depends whether consumers are rational or irrational
What does consumer reflect in most markets?
Economic well-being
Define producer surplus
The amount a seller is paid for a good minus the seller’s cost
When are sellers willing to produce a good?
When the price is higher than the cost
Define market supply
The sum of all individual supplies for a particular good or service