Consumers & Businesses Flashcards
Consumer Sovereignty
Refers to consumers sending indicators to businesses about what to produce & how much to produce
How can businesses limit consumer sovereignty?
Marketing
Misleading or Deceptive Conduct
Planned Obsolescence
Anti-Competitive Behaviour
Average Propensity to Consume
The proportion of an individual’s income that is spent on consumption
APC = C/Y
Average Propensity to Save
The proportion of income that is saved
APS = S/Y
Marginal Propensity to Consume
Change in Consumption/Change in Income
Marginal Propensity to Save
Change in Savings/Change in Income
As income rises…
People tend to save a higher proportion of their income
Factors Influencing Consumer Choice
Income
The Price of the Good or Service
The Price of Substitute & Complementary Goods
Consumer Tastes & Preferences
Advertising
Sustitute Goods
a product that can be used in place of another (eg: butter & margarine)
Complementary Goods
goods which are used together (eg: DVDs and DVD Players)
Return for Labour
Wages & Salaries
Return for Investment
Interest
Return for Enterprise
Profit
Return from Ownership of Housing
Rent
Social Welfare
attempts to prevent people from falling into poverty and being unable to meet their basic needs