Consumer's choices

Question 1

What is Brand Loyalty?

Answer 1

Where consumers repeatedly purchase from a certain brand, [because of their idea of better quality and better service than alternative brands]

Question 2

What are consumer purchasing decisions?

Answer 2

When consumers make purchase decisions based on what available option best match their needs

Question 3

What are the 4 factors of a consumer buying decision?

Answer 3

-Cultural
-Social
-Personal
-Psychological

Question 4

What are the 5 steps of the consumer decision making process

Answer 4

1) Problem Recognition
2) Information Search
3) Alternatives Evaluation
4) Purchase decision
5) Post-Purchase Evaluation

Question 5

Name step 1 of 5 of the consumer decision making process, and explain its meaning

Answer 5

Problem Recognition,
The consumer recognises the need to get a certain product/service.

Question 6

Name step 2 of 5 of the consumer decision making process, and explain its meaning

Answer 6

Information Search,
The consumer gathers information about available products/services that suit their needs.

Question 7

Name step 3 of 5 of the consumer decision making process, and explain its meaning

Answer 7

Alternatives Evaluation,
The consumers weighs their choice against alternatives.

Question 8

Name step 4 of 5 of the consumer decision making process, and explain its meaning

Answer 8

Purchase Decision,
The consumer makes the actual purchase.

Question 9

Name step 5 of 5 of the consumer decision making process, and explain its meaning

Answer 9

Post-Purchase Evaluation,
Reflects on the actual product/service they had purchased and how it has fulfilled their needs.