consumer profiling Flashcards
target market
everyone who buys your product
place
how to best deliver a product
promotion
helps create meaningful messages
product
consumers in a target market generally enjoy the same things
price
know where you can/cannot cut costs to maximize profits
psychographics measure..
beliefs, opinions, and interests
an urban consumer:
lives in a city, usually an apartment or condo
an urban consumer spends money on:
restaurants and cultural events
a suburban consumer:
lives in a large town and owns a house with a medium sized yard
a suburban consumer spends money on:
household furnishings and barbecues
a rural consumer:
lives in a small town our out in the country with big properties and multiple buildings
a rural consumer spends money on:
trucks, animal care and costs
the 4 p’s of marketing are:
price, product, place and promotion
the first step in the consumers buying decision
problem recognition
the second step in the consumers buying decision
information search
the third step in the consumers buying decision
evaluation of alternatives
the fourth step in the consumers buying decision
purchase decision
the fifth step in the consumers buying decision
re-evaluating the purchase
