consumer profiling

Question 1

target market

Answer 1

everyone who buys your product

Question 2

place

Answer 2

how to best deliver a product

Question 3

promotion

Answer 3

helps create meaningful messages

Question 4

product

Answer 4

consumers in a target market generally enjoy the same things

Question 5

price

Answer 5

know where you can/cannot cut costs to maximize profits

Question 6

psychographics measure..

Answer 6

beliefs, opinions, and interests

Question 7

an urban consumer:

Answer 7

lives in a city, usually an apartment or condo

Question 8

an urban consumer spends money on:

Answer 8

restaurants and cultural events

Question 9

a suburban consumer:

Answer 9

lives in a large town and owns a house with a medium sized yard

Question 10

a suburban consumer spends money on:

Answer 10

household furnishings and barbecues

Question 11

a rural consumer:

Answer 11

lives in a small town our out in the country with big properties and multiple buildings

Question 12

a rural consumer spends money on:

Answer 12

trucks, animal care and costs

Question 13

the 4 p’s of marketing are:

Answer 13

price, product, place and promotion

Question 14

the first step in the consumers buying decision

Answer 14

problem recognition

Question 15

the second step in the consumers buying decision

Answer 15

information search

Question 16

the third step in the consumers buying decision

Answer 16

evaluation of alternatives

Question 17

the fourth step in the consumers buying decision

Answer 17

purchase decision

Question 18

the fifth step in the consumers buying decision

Answer 18

re-evaluating the purchase