Consumer Markets And Consumer Buying Behavior

Question 1

Refers to the buying behavior of final consumers - individuals & household who buy goods and service for personal consumption.

Answer 1

Consumer buying behavior

Question 2

Factors influencing consumer behavior

Answer 2

Cultural
Social
Personal
Psychological
Buyer

Question 3

Is the most basic cause of a person’s wants and behavior.

Answer 3

Culture

Question 4

Group of people with shared value systems based on common life experiences.

Answer 4

Subculture

Question 5

Is the set of values, perception, wants & behavior learned by a member of society from family.

Answer 5

Culture

Question 6

Society’s relatively permanent & ordered divisions whose members share similar values, interests, and behaviors.

Answer 6

Social class

Question 7

Is a need that has a sufficient level of intensity.

Answer 7

Motive

Question 8

The process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world.

Answer 8

Perception

Question 9

Changes in an individual’s behavior arising from experience.

Answer 9

Learning

Question 10

Describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea.

Answer 10

Attitude

Question 11

Maslow’s hierarchy of needs

Answer 11

Self actualization
Self esteem
Social needs
Safety needs
Physiological needs

Question 12

Buyer decision process

Answer 12

Need recognition
Information search
Evaluation of alternatives
Purchase decision
Portpurchase behavior

Question 13

Consumer behavior and services

Answer 13

Search qualities
Experience qualities
Credence qualities

Question 14

When search qualities are lacking

Answer 14

Percieve greater risks

Self blame for dissatisfaction

Question 15

When search qualities are lacking

Answer 15

1. Personal sources of information
2. More post-purchase evaluation than pre-purchase evaluation
3. Price and physical qualities are major tools