CONSUMER MARKETING STRATEGY

Question 1

the perceptions, value system, or religion of these groups
influence their buying behavior.

Answer 1

Cultural Factor

Question 2

it refers to the relationship of consumers to the society. An
example the consumer usually buys according to his/her belonging or social
class.

Answer 2

Social Factor

Question 3

this factor refers to the personal characteristics of the buyer.
A personal characteristic refers to age, income, occupation and lifestyle.

Answer 3

Personal Factor

Question 4

this one refers to the perceptions, beliefs and attitudes
of consumers. Their experiences commonly applied to the products that they
bought or about to buy.

Answer 4

Psychological Factor

Question 5

is usually defined
as scientific investigation. It
about collecting data,
presentation, analysis and
interpretation of data gathered.

Answer 5

Research

Question 6

Steps in research

Answer 6

1. Identifying the problem
   2.Deciding the type of data to
   gather
   3.Evaluating how the data
   be collected
2. Gathering data
3. Analyzing the data gathered
   6 . Making a conclusion or recommendation
4. Reporting the result of the
   research

Question 7

the preliminary research work and used in
solving a problem or formulate a hypothesis.

Answer 7

Exploratory Research

Question 8

this one is used to describe the present
buying behavior.

Answer 8

Descriptive Research

Question 9

it is a correlational study. It is to establish the
relationship or cause and effect situation.

Answer 9

Casual Research

Question 10

are information to be gathered to answer the objective
of the research work.

Answer 10

Research Data

Question 11

these are information that
can be c o u n t e d or c o m p u t e d . These are
numerical values

Answer 11

Quantitative Data

Question 12

these are descriptive and
cannot be counted.

Answer 12

Qualitative data

Question 13

these are data directly from the
consumers in the target segment.

Answer 13

Primary Data

Question 14

these are information that
was previously gathered by another researcher.

Answer 14

Secondary Data

Question 15

Research Instruments

Answer 15

a. Survey Questionnaire
b. Personal Interview
c. Focus Group
Discussion

Question 16

people buy
expensive products and perform the steps in
buying decision.

Answer 16

Complex Buying Behavior

Question 17

people buy low price
goods and do not care about the brand.

Answer 17

Simple Buying Behavior

Question 18

consumers
are attached to the brand. They buy because of
the brand.

Answer 18

Brand Sensitive Buying Behavior

Question 19

Consumers
buy expensive products because they believe
expensive products are high quality.

Answer 19

Price-Sensitive Buying Behavior

Question 20

is a combination of seven factors, or kinds of choices, that a
company deals with in order to properly and efficiently market their products and
services.

Answer 20

Marketing Mix

Question 21

these are goods that offered to customers. It can be a tangible
goods or intangible like services.

Answer 21

Product

Question 22

this is where your target customers are.

Answer 22

Place

Question 23

this is set based on availability of competing products, cost
of making the product, type of product and stages of product.

Answer 23

Price

Question 24

Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods

Answer 24

Consumer Goods/Product

Question 25

Raw Materials, Fabricating parts and materials, Installation, Accessory equipment, Operating Supplies

Answer 25

Industrial Goods/Product

Question 26

Stages of Product in the Market

Answer 26

a. Introductory Stage
b. Growth Stage
c. Maturity Stage
d. Decline Stage

Question 27

the new product is highly priced

Answer 27

Price skimming approach

Question 28

product is introduced with low price

Answer 28

Price penetration approach

Question 29

the price is simply equal to the cost plus the desired profit
margin

Answer 29

Cost based model

Question 30

the product decreases in sales. Profitability will fall, eventually
to the point where it is no longer profitable to produce, and production will stop

Answer 30

Decline Stage

Question 31

it is conveying the presence and attributes of product to the target
consumers.

Answer 31

Promotion

Question 32

these are the employees or workers who work with you.

Answer 32

People

Question 33

it is putting the product in an attractive package.

Answer 33

Packaging

Question 34

the place occupied by the product in the mind of consumers.

Answer 34

Positioning

Question 35

is something we must have to survive like food, water, shelter

Answer 35

Need

Question 36

is something that people desire to obtain in order to become happy and satisfied.

Answer 36

Want

Question 37

Maslow’s Hierarchy of Needs

Answer 37

Self-actualization
Esteem
Love and belonging
Safety needs
Physiological needs

Question 38

is a marketing practice in which a company creates a name, symbol or
design that is easily identifiable as belonging to the company. helps
distinguish your product or services from other.

Answer 38

Branding

Question 39

usually is a name applied by a manufacturer or organization to a
particular product or service.

Answer 39

Brand Name

Question 40

All products of the business carry the same name

Answer 40

Umbrella Brand Approach

Question 41

Every product of the same business has a separate brand name.

Answer 41

House Brand Approach

Question 42

The existing product has been modified or altered.

Answer 42

Line extension Approach

Question 43

A new product carries a brand name in a new category.

Answer 43

Product Extension Approach

Question 44

is an approach to
developing new products for your existing customers or
for prospects who do not currently buy from you.

Answer 44

product line extension strategy