Consumer Information Processing

Question 1

Communication I

Answer 1

Is passing of information, the exchange of ideas, or process of establishing a commonness or oneness of
thought between a sender and receiver.

Question 2

Communication II

Answer 2

Success depends on the nature of the message, the audience’s interpretation of it, and the environment in which it is received.

Question 3

IMC

Answer 3

Are the coordinated,
consistent means by which firms attempt to inform, incent, persuade, and remind consumers — directly or indirectly — about the products and brands they sell.

Question 4

Noise

Answer 4

Psychological:
* Steoreotypes
* Reputation
* Biases and assumptions

Physical:
* Other people in the background
* Background music

Semantic:
* Using the grammar or technical language one cannot understand