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Consumer Behaviour > Consumer Culture > Flashcards

Consumer Culture Flashcards

1
Q

What is consumer culture?

A

Consumer culture refers to the commonly held beliefs that define what is socially gratifying within a society.

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2
Q

What are cultural norms?

A

Cultural norms are rules specifying appropriate consumer behavior in a given situation within a specific culture.

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3
Q

What is cultural sanction?

A

Cultural sanction is a penalty associated with performing a non-gratifying or culturally inconsistent behavior.

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4
Q

What is the quartet of institutions?

A

The quartet of institutions includes family, education, religion, and media, which communicate core societal values.

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5
Q

What are core societal values (CSVs)?

A

Core societal values are the commonly agreed-upon consensus about the most preferable ways of living within a society.

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6
Q

What is individualism?

A

Individualism is the extent to which people are expected to take care of themselves and their immediate families.

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7
Q

What is collectivism?

A

Collectivism is the extent to which an individual’s life is intertwined with a large cohesive group.

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8
Q

What is masculinity and feminism in cultural values?

A

Masculinity is the gender role distinction within a group that values assertiveness and control, while femininity emphasizes caring and cooperation.

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9
Q

What is power distance?

A

Power distance is the extent to which authority and privileges are divided among different groups within society and the extent to which these facts of life are accepted by the people within a society.

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10
Q

What is uncertainty avoidance?

A

Uncertainty avoidance is the extent to which a culture is uncomfortable with ambiguity or the unknown.

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11
Q

What is long-term orientation (LTO)?

A

Values consistent with Confucian philosophy and a pragmatic prioritization of future rewards over short term benefits.

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12
Q

What is indulgence-restraint?

A

Indulgence-restraint distinguishes societies based on their orientation toward immediate gratification versus self-restraint.

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13
Q

What is cultural distance (CD)?

A

representation of how disparate one nation is from another in terms of their core societal values.

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14
Q

What is enculturation?

A

Enculturation is the way people learn their native or first culture.

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15
Q

What is acculturation?

A

Acculturation is the process by which consumers learn a culture other than their first.

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16
Q

What is verbal communication?

A

Verbal communication is the transfer of information through spoken or written words.

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17
Q

What is nonverbal communication?

A

Nonverbal communication is the information passed through nonverbal acts.

18
Q

What is body language?

A

The non-verbal communication cues signalled by somatic responses.
With characteristics such as: facial expressions, posture, arm/hand gestures, voice tone.

19
Q

What is etiquette?

A

Etiquette refers to the customary mannerisms consumers use in common social situations.

20
Q

What is translational equivalence?

A

Translational equivalence occurs when two phrases share the same precise meaning in different cultures.

21
Q

What is modelling in cultural learning?

A

Modeling is the process of imitating others’ behavior as a form of observational learning.

22
Q

What is shaping in cultural learning?

A

Shaping is a socialization process where consumers’ behaviors adapt to a culture through rewards and sanctions.

23
Q

What is the significance of time in communication?

A

Different cultures value time differently; for example, North Americans typically place a high value on timeliness.

24
Q

What is the role of symbols in culture?

A

Symbols carry different meanings across cultures, affecting consumer behavior and marketing strategies.

25
Q

Functions of culture

A

Give meaning to objects
Give meaning to activities
Facilitating communication

26
Q

What is popular culture ?

A

Captures cultural trends and it shapes norms and sanctions within society.

27
Q

What are role expectations ?

A

Specific expectations that are associated with each type of person within a culture or society.

28
Q

What causes culture ?

A
  1. Ecological factors : physical characteristics that describe the physical environment and habitat of a particular place.
  2. Tradition : the customs and accepted ways of everyday behaviour in a given culture.
29
Q

Core society value dimensions ?

A

Individualism , masculinity , power distance , uncertainty avoidance , long term orientation , indulgence

30
Q

Individualism

A

High score : Society expects one to take responsibility for self and family
Low score : life intertwined with large cohesive group

31
Q

Masculinity

A

High score: society values assertiveness and control.
Low score: society values caring, conciliation, and community.

32
Q

Power distance

A

High score: society values the division of authority and privilege.
Low score: society blurs the distinction among classes.

33
Q

Uncertainty avoidance.

A

High score: society values clarity and familiarity and avoids risks.
Low score: society is more comfortable with the unfamiliar and risk.

34
Q

Long-term orientation.

A

High score: society values future rewards over short-term rewards.
Low score: society is oriented in the present.

35
Q

Indulgence.

A

High score: society values happiness and gratification.
Low score: society values restraint & reserve.

36
Q

What is Guanxi?

A

A Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before discussing any important deal

37
Q

What is renquing?

A

The idea that favors given to another are reciprocal and must be returned .

38
Q

CANZUS

A

An acronym that refers to the close similarity in values among Canada Australia New Zealand and the United States.

39
Q

Socialization?

A

Learning through observation and the active processing of information about everyday lived experience.

40
Q

What is dialect?

A

The variations in the manner of speaking within a common language.

41
Q

Metric equivalence

A

The statistical test used to validate the way people use numbers to represent quantities across cultures.

Consumer Behaviour (9 decks)

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