Consumer Choices Using Demand Flashcards
Resources:
personal endowments we have (Family, Income, Time, Skills). F.I.T.S.
Means:
personal resources.
Family:
parents, grandparents, brothers and sisters, and extended family.
Time:
hours, days available.
Skills:
abilities, qualifications.
Income:
money earned before tax
Wants:
desires. Goods and services that we would like to have but are not essential for life.
Needs:
essentials for living.
Values:
strongly held beliefs. E.g. Family, friends, healthy eating, environmental care.
Economic decision:
a choice between alternatives.
Scarcity:
resources are limited relative to our wants.
Opportunity Cost:
second best alternative foregone when a decision is made.
Individual Demand:
The quantity of a good that a consumer is willing and able to purchase, at a range of prices, in a given time period.
Willing:
Have the desire.
Able:
Have the income.