Consumer Choice Flashcards
Preferences
We use three properties of preferences to predict which combinations, or bundle, of goods an individual prefers to other combinations
Utility
economists summarize a consumer’s preferences using a utility function, which assigns a numerical value to each possible bundle of goods, reflecting the consumer’s relative ranking of these bundles.
Budget Constraint
Prices, income, and government restrictions limit a consumer’s ability to make purchases by determing the rate at which a consumer can trade one good for another
Constrained Consumer Choice
Consumers maximize their pleasure from consuming various possible bundles of goods given their income, which limits the amount of goods they can purchase.
Behavioral economics
experiments indicate that people sometimes deviate from rational, maximizing behavior.
Good
a commodity for which more is preferred to less at least at some levels of consumption
bad
something for which less is preferred to more, such as pollution
Indifference Curve
the set of all bundles that a consumer views as being equally desirable.
Indifference map (or preference map)
a complete set of indifference curves that summarize a consumer’s tastes or preferences
Marginal Rate of Substitution
the maximum amount of one good a consumer will sacrifice to obtain one more unit of another good.
Perfect Substitutes
goods that a consumer is completely indifferent as to which to consume
Perfect Compliments
goods that a consumer is interest in consuming only in fixed proportions
utility
a set of numerical values that reflect the relative rankings of various bundles of goods.
Utility Function
the relationship between utility values and eery possible bundle of goods
Marginal Utility
The extra utility that a consumer gets from consuming the last unit of a good.