CONSUMER CHOICE Flashcards
consumer make the most of their money
there are several goods and services that has to be chosen becausee of ___
budhet constraints
complete satisfaction from a good or service
utility
at are the two different approaches in measuring utility?
- ordinal utility
individuals can rank the usefulness pf various economic goods - cardinal utility
quantitive measurement pf satisfaction
unit of measurement of utility
utils
sum/total satisfaction that a person can receive from the consumption of a good
TOTAL UTILITY TU
additional utility gained from the consumption of one additional goof/service
MARGINAL UTILITY
formula for marginal utility?
MU= TU2 - TU1/ QT2 - QT2
as the consumption increases marginal utility from each additional unit declines ( marginal utility is decreasing as we increase our consumption)
law of diminishing marginal utility
how to explain how a consumer decided?
take into consideration budget constraints and overall satisfaction
choice between consumption of goods occur when the marginal utility per peso is the same for both goods
utility maximizing rule
what is the formula for marginal utility per price?
MU/P= marginal utility/ price of good
what are the three steps in choosing which combinations that will maximize your utility and budget?
step 1: get the combination where MU/P of good A = MU/P of good B
step 2: check wether or not these combinations fit within the budget by multiplying the quantity and price of both goods and get their total
step 3: check which combination has the highest total utility
how a consumer makes decisions according to changes in income or price of the product as budget constraints adjust
changes in income and price
what are the two types of goods?
- normal good
income or budget constraint increases consumption of goodwill increases
Increase in demand due to increase of income - inferior gopd
income or budget constraint increases consumption decrease
When people’s income rises deman for this good drops
what are the 2 effects that can happen if the price of a good suddenly changes
- substitution effect- finding a substitute for the good
- income effect- buying less of the goods