Consumer Behaviour Section 1 Flashcards
1
Q
What are motivators?
A
Motivators are internal and help decide why are person travels
- Cultural (new cultures)
- Physical (relaxation)
- Emotional (romance)
- Personal (visiting friends/family)
- Personal Development (learning a new skill)
- Status (popularity)
2
Q
What are determinants?
A
Determinants are external factors that help decide why a person travel
- Cost
- Seasonality
- Activities
- Transport options
- Company
- Accomodation
- Duration
- Marketing
3
Q
What is the PLOGS typology?
A
Identifies why a tourist makes a decision rather than what they do
4
Q
PLOGS allocentric characteristics?
A
- High activity level
- Explore untouched destinations
- Individual or pair travel
- Adventurous
- Culture
- Makes own travel plans
5
Q
PLOGS psychocentric characteristics?
A
- Low activity level
- Group travel
- Developed destinations
- Comfortable accommodation and transport
- Not adventurous
- Places with a range of facilities
6
Q
What are the four Cohen tourists?
A
- Organised Mass Tourist
- Individual Mass Tourist
- Explorer
- Drifter
7
Q
Organised Mass Tourist characteristics?
A
- Group travel
- Not adventurous
- No interest in local culture or people
8
Q
Individual Mass Tourist characteristics?
A
- Low adventure level
- More flexibility can make own decisions
- Organised tours
9
Q
Explorer characteristics?
A
- Organised by themselves
- Off the beaten track
- Comfortable accommodation and reliable transport
10
Q
Drifter characteristics?
A
- No connection to the tourism industry
- No fixed itinerary
- Immerse with locals and their culture
11
Q
Difference between PLOGS and Cohen?
A
PLOGS allows travellers to be somewhere in the middle and is flexible.
Cohen is either one or the other can’t be in-between, not flexible
12
Q
Limitations of PLOGS and Cohen?
A
- Tourists can be more than one typology
- Stereotypical
- Outdated
- Very broad
- Small sample size
- Restricted to certain countries (Europe and USA)
