Consumer Behaviour

Question 1

What are the 4 factors affecting consumer behavior?

Answer 1

1. Cultural
2. Social
3. Personal
4. Psychological

Question 2

What are some examples of cultural factors affecting consumer behavior?

Answer 2

1. Values, perceptions and wants
2. Subculture
3. Social Class (occupation/income/education/wealth)

Question 3

What are some examples of social factors affecting consumer behavior?

Answer 3

1. Word of mouth: Opinion leaders/Online social Network
2. Family (Influence from child/parents)
3. Roles and status (expectation to perform)

Question 4

What are some examples of personal factors affecting consumer behavior?

Answer 4

1. Age & Life cycle
2. Occupation (blue/white collar)
3. Economic situation
4. Lifestyle (AIO)
5. Self-concept (VALs’)

Question 5

What are some examples of psychological factors affecting consumer behavior?

Answer 5

1. Motivation (Maslow’s)
2. Perception (Using information to form picture)
3. Learning (change in behavior due to exp)
4. Beliefs and attitude (Knowledge and evaluation)

Question 6

People that are motivated by achievements are _____ and _______.

Answer 6

Achievers and “Strivers”

Question 7

People who are motivated by self-expression are _____ and _____.

Answer 7

“experiencers” and makers

Question 8

What are the needs in Maslow’s law of hierarchy?

Answer 8

1. self-actualization needs
2. Esteem Needs
3. Social Needs
4. Safety Needs
5. Psychological Needs

Question 9

What are the needs in Maslow’s law of hierarchy?

Answer 9

1. self-actualization needs
2. Esteem Needs
3. Social Needs
4. Safety Needs
5. Psychological Needs

Question 10

What are the 4 different types of buying behaviour?

Answer 10

1. Complex buying behavior
2. Dissonance - reducing buying behavior
3. Variety Seeking buying behavior
4. Habitual buying behavior

Question 11

What does complex buying behavior mean?

Answer 11

High involvement in purchase (Expensive) and can tell a difference among different brands

Question 12

What does dissonance-reducing buying behavior mean?

Answer 12

High involvement in purchase (Expensive), but cannot tell any difference among the brands

Question 13

What does habitual buying decision mean?

Answer 13

Low consumer involvement (cheaper) and cannot tell difference among other brands

Question 14

What does variety-seeking buying behavior mean?

Answer 14

Low consumer involvement (cheaper), but can tell the difference among other brands

Question 15

What are the 5 steps of buying decision process?

Answer 15

1. Need recognition
2. Information search
3. Evaluate alternatives
4. Purchase decision
5. Post- purchase behavior

Question 16

In buying decision process, need recognition is when ____________________

Answer 16

Buyers recognize a problem or need.

Question 17

Some examples of sources for information search for making a buying decision are:

Answer 17

1. Personal
2. Commercial
3. Public
4. Experiential

Question 18

In buying decision process, evaluation of alternatives means ________________

Answer 18

Consumers process information to arrive at brand choice

Question 19

In buying decision process, your purchase decision may ultimately be affected by_______ and _________.

Answer 19

1. Attitude of others

2. Unexpected situational factors

Question 20

In buying decision process, the post purchase behavior depends on ______ and _________

Answer 20

1. Consumer’s expectation

2. Product’s perceived performation

Question 21

All major purchases will result in cognitive dissonance, what is that?

Answer 21

Buyer’s discomfort caused by post - decision confluct.