Consumer behaviour Flashcards

1
Q

define rational behaviour

A

maximising ones own utility

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2
Q

define marginal utility

A

the additional welfare gained from consuming one extra unit of a good

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3
Q

define marginal

A

addition to the total… of an additional unit

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4
Q

law of diminishing marginal utility

A

utility falls with consumption that’s the more one consumes there additional utility of each good is lower than the previous

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5
Q

law of diminishing returns

A

as short term law which states that as a variable factor of production is added to a fixed factor of production both the marginal and average returns to the variable factor will begin to fall

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