Consumer behaviour Flashcards
1
Q
define rational behaviour
A
maximising ones own utility
2
Q
define marginal utility
A
the additional welfare gained from consuming one extra unit of a good
3
Q
define marginal
A
addition to the total… of an additional unit
4
Q
law of diminishing marginal utility
A
utility falls with consumption that’s the more one consumes there additional utility of each good is lower than the previous
5
Q
law of diminishing returns
A
as short term law which states that as a variable factor of production is added to a fixed factor of production both the marginal and average returns to the variable factor will begin to fall