consumer behaviour

Question 1

what is consumer behaviour

Answer 1

consumer behaviour is all the decisions and actions leading up to a purchasing of goods or a service
it is the most important thing for marketers because the main goal is to create and retain customers

Question 2

why is consumer behaviour not a marketing tactic

Answer 2

because it is what we wish to influence as a result of marketing strategy and tactics

Question 3

what is the buyer decison process

Answer 3

need recognition
information search
evaluation of alternatives
purchase decision
post purchase behaviour

Question 4

what is the complex decision making model

Answer 4

awareness of need
identify products/brands
get information on products
evaluate products
purchase]use
positive post purchase evaluation
word of mouth

Question 5

what are the four types of buying decison behaviour

Answer 5

• complex buying behaviour
• variety seeking buying behaviour
• dissonance reducing buying behaviour
• habitual buying behaviour

Question 5

what are the major four factors that influence consumer behaviour

Answer 5

cultural
social
personal
psychological

Question 6

what is culture

Answer 6

entire heritage of a society

Question 7

what are social factors

Answer 7

family
social status
roles
groups
social network
influencers
reference groups
key opinion leaders word of mouth influence influencer marketing online social netwokrs

Question 8

what are th personal factors

Answer 8

age
occupation
wealth
personality
lifestyle
values