Consumer Behavioir Flashcards
1
Q
What is CB
A
The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy need and desires
2
Q
What does McDonald say
A
Competitive edge comes from truly understanding who your customers are, how they think and feel
Insight into understanding how your product is used is critical
3
Q
What does trout say
A
Americans repeatedly buy the same 150 products it’s hard to get something new on the radar
