CONSUMER AND BUSINESS BUYING BEHAVIOR

Question 1

refers to the market where people buy products for personal use and are not intended for further sale to other people.

Answer 1

Consumer market

Question 2

is the sequence of steps that a consumer will need to undergo in order to arrive at the final purchasing decisions.

Answer 2

Consumer buying process

Question 3

collect and utilize information

Answer 3

Information Search

Question 4

The consumer can attempt to look at information coming from the mass media such as radio, tv, newspapers, magazines, cinema etc.

Answer 4

Public Sources

Question 5

They consist of handling, examining, testing, or using the product.

Answer 5

Experimental Sources

Question 6

Composed of family members, friends

Answer 6

Personal Sources

Question 7

Advertising, salesman

Answer 7

Commercial Sources

Question 8

sometimes other persons’ attitudes are negative about the consumer’s preferred brand. the consumer may be affected with these negative attitudes and comply with them.

Answer 8

Attitude of others

Question 9

Increase in price, unemployment

Answer 9

Unanticipated situational factor

Question 10

some basis of perceived risk could be on price, quality

Answer 10

Consumer’s perceived risk

Question 11

The standpoint on time could mean time allocated for shopping, time of the day for shopping

Answer 11

TEMPORAL PERSPECTIVE

Question 12

TIME IS ESSENTIAL FOR COMPREHENSIVE PROBLEM SOLVING. HOWEVER, WHEN
TIME WHEN IS LIMITED, CUSTOMER ARE LIKELY TO
PROCESS INFORMATION LESS.

Answer 12

TIME PRESSURE

Question 13

BUYING DECISION COULD ALSO BE
AFFECTED BY THE CHANGING SEASONS.

Answer 13

TIME OF YEAR

Question 14

EVERY INDIVIDUAL HAS HIS OWN BODY CLOCK.

Answer 14

TIME OF DAY

Question 15

MEANS THE BUYING INTENTION OR
REASON BEHIND THE PURCHASING DESICION OF A CERTAIN PRODUCT OR SERVICE.

Answer 15

PURCHASE TASK

Question 16

OFTEN TIMES A PURCHASE INFLUENCED BY THE
PRESENCE OF THE OTHER MEMBERS OF THE SOCIETY
WHILE IN A SHOPPING ACTIVITY.

Answer 16

SOCIAL SURROUNDING

Question 17

The concept of atmospherics includes
the physical surroundings, the music
and the handling of the crowd.

Answer 17

ATMOSPHERIC IN
THE PHYSICAL
SURROUNDING

Question 18

It can draw attention to a
certain product or a particular
brand and generate a greater
chance of purchasing that
product or brand.

Answer 18

Point-of-purchase displays

Question 19

Different cultures have particular meanings to Answer

Answer 19

Colors

Question 20

Obviously, a store with
bad smell would drive away
customers and would not shop
longer.

Answer 20

SMELL

Question 21

It has been said that
—— influences a customer’s
mood.

Answer 21

music

Question 22

Based on some
studies, overcrowding in
stores lead to negative
shopping experiences.

Answer 22

Crowds

Question 23

This is about offering a price purchase
incentive such as some cents-off
sales, buy one take one r even
bundled items.

Answer 23

Promotional deals

Question 24

It means ;that a store has not restocked the product.
This can cause brand switching or store switching.

Answer 24

Stock out

Question 25

EVERYONE INVOLVED IN MARKETING KNEW THAT WHEN THE BUYER IS IN THE MOOD, HE IS MORE LIKELY TO PURCHASE GOODS.

Answer 25

ANTECEDENTS STATES:

Question 26

These are such things as provisional states of depression or high excitement.

Answer 26

Momentary moods

Question 27

lived feelings that are not attached to specific event or object.

Answer 27

Moods are short

Question 28

These are such things as being tired, feeling ill, and so on.

Answer 28

Momentary condition

Question 29

is the process by which the individual chooses, sorts out and takes meaning to the information in drawing a significant conclusion.

Answer 29

Perception

Question 30

this refers to the process where individuals give high attention to information that is useful to them or their direct family members.

Answer 30

Selective attention

Question 31

consumers retain information which would be helpful to them, and the rest they forget as time passes.

Answer 31

Selective retention

Question 32

consumers are inclined to perceive information in a manner which would be in harmony with their present ideas and beliefs.

Answer 32

Selective distortion

Question 33

is a group with which an individual likes to be associated with, and be called as a member of that group.

Answer 33

Reference group

Question 34

He has the authority to take the purchase decision.

Answer 34

Decision Maker

Question 35

is the position a person' occupies in a particular situation.

Answer 35

Status

Question 36

is the set of norms, values, behaviors, and personality characteristics connected to a status.

Answer 36

Role

Question 37

This is the family wherein a person has taken his birth and his parents have a strong influence on his behavior.

Answer 37

Family of Orientation

Question 38

This is the family created by a person with his spouse and children and as such the preferences are likely to change with the influence of his spouse.

Answer 38

Family of Procreation

Question 39

is where an individual belongs in society.

Answer 39

Social class

Question 40

refers to the beliefs, customs, rituals and practice that a particular group of people follows.

Answer 40

Culture

Question 41

people are categorized more particularly based on their shared customs and beliefs.

Answer 41

Subculture

Question 42

AN INDIVIDUALS ANTICIPITATION ABOUT HIS INCREASE INCOME LEVEL IN THE FUTURE INFLUENCES HIS BUYING BEHAVIOR TODAY .

Answer 42

Income expectation

Question 43

IT IS THE ASSETS THAT ARE EASILY REDEEMABLE INTO THE CASH .

Answer 43

LIQUID ASSETS

Question 44

IT IS CONSIST OF ALL THE ORGANIZATIONS THAT OBTAIN GOODS AND SERVICES USED IN THE PRODUCTION OF OTHER PRODUCTS OR SERVICES THAT ARE SOLD , RENTED, OR SUPPLIED TO OTHERS.

Answer 44

Business Market

Question 45

IT IS CONSISTS MAINLY OF COMPANIES MAKING BUSINESS IN DURABLE GOODS SUCH AS MACHINERY, MATERIALS , CHEMICALS , VEHICLES, AND OFFICE FURNITURE AND SUPPLIES.

Answer 45

Industrial Market

Question 46

IT PURCHASED FINISHED PRODUCTS AND RETRADE THEM TO THEIR CUSTOMERS FOR THE INTENTION OF MAKING A PROFIT .

Answer 46

Resale Market

Question 47

GOVERNMENT ORGANIZATIONS ARE A KEY BUYER OF GOOD AND SERVICES. GOVERNMENT ORGANIZATIONS NORMALLY USED SUPPLIES TO PROPOSE BIDS AND USUALLY THEY GRANT THE CONTRACT TO THE LOWEST BIDDER .

Answer 47

GOVERNMENT MARKETS

Question 48

IT IS INCLUDES SHOOLS, HOSPITALS, NURSING HOMES, PRISONS AND OTHER INSTITUTION THAT MUST BE SUPPLIED WITH GOODS AND SERVICES TO THE PEOPLE IN THEIR CARE .

Answer 48

INSTITUTIONAL MARKETS

Question 49

IN THIS CASE, THE PRIOR ROUTINE IS MADE BY THE INDUSTRIALS BUSINESS BUYER WITHOUT ANY ADJUSTMENTS . THE ORGANIZATIONS SIMPLY REBUY PRODUCTS AND SERVICES FROM THE SAME SUPPLIERS.

Answer 49

STRAIGHT REBUY

Question 50

IS A BUYING SITUATION IN WHICH A COMPANY REORDERS PRODUCTS FROM AN APPROVED VENDOR BUT WANTS TO ALTER SOME ELEMENTS:

Answer 50

Modified rebuy

Question 51

WHEN A BUSINESS BUYS AN EXACT PRODUCT OR SERVICE FOR THE FIRST TIME , THEN THIS CASE Is CALLED . THE PURCHASE IS DONE FOR THE FIRST TIME WITH NO PURCHASING EXPERIENCE , AND EXTENSIVE SEARCH IS DONE TO EVALUATE OPTIONS.

Answer 51

New Task