Consulting Flashcards
What the 4 steps of a business case
- Listen and Clarify :
- Structure
- Analyse
- Conclude
What do you do in step 1 of a business case?
Listen and Clarify : Ensure complete understanding biz issue
1 Listen carefully
2Take notes
3Qs
4Take time to evaluate the info
What do you do in step 2 of a business case?
Structure : Develop approach to solve problem
1 Structure problem
2 Identify key issues and prioritise
3 Formulate initial hypothesis
4 Say structure and hypothesis
What do you do in step 3 of a business case?
Analyse: Ask info to test hypothesis
1. Ask Qs, collect info
2. Develop test, refine hypothesis
3 Iterate
4 Hone in on solution
5 Verbalise thought process
What do you do in step 4 of a business case?
Conclude: Synthesis findings to reccos
1. Summarise findings - draw out key facts. n.b. don’t recap
2. Make reccos
3. Consider risks
4. Add next steps
What is the the profitability equation
Profits = Revenues - Costs
Revenues = P X Q
Costs = FC + VC
How do you calculate the break even quantity
Breakeven Q=FC/ (P- VC)
What factors impact price
Market power
Price elasticity
product diffs
Opportunity to have Differential prices: Airlines /concert seats
Methods of pricing:
Cost Plus - travel
Cost Minus - Tesco cards
Market price
Cost matching - Price match
Market Based - Crude oil
Brands - Designer clothes
How can we segment the factors that impact volumes
External factors & Internal factors
External factors that affects price
1 Competition
Postion/image
customers
profitability
future plan
Substitutes/ compliments
market forces
2 Customer ; need (latents vs demonstrated)
Price sensitivity
Segmentations - product extension
Internal factors that affect volume
Logistics
Manufacturing capacity
Distribution channels
What are the Growth strategies
–> existing prods to existing customers
–> existing to new
–> new to existing
–> new to new
nb Extensions are not new products
What are considerstions to do with Cost
VC vs FC
Short run vs log run
% Capacity utlisation vs impact on unit cost
Weighting of cost
COGS: labour, material overheads
SGA, marketing, sales & distribution, Gen&admin, R&D
Costs for a plane
Inventory
Maintenance
Depreciation
What are the issues to
1 What is the industry structure
2. Whatare the relevantmarket conduction
3Competition
4 Suppliers
5 Barriers to entry/ exit
6 Current and pot. substitutes
Other considerations:
Key success factors : tech leader ship, consumer insight, brand equity
trends affecting benefits + cost drives`