Consultant

Question 1

An online retail customer needs daily promotional email content to generate with minimal time
spent on creation. Their service contract includes building a custom dynamic template for this
purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the
customer’s daily promotional email? Choose 3 answers
A. How often will the layout of the content in a content area change?
B. What is the maximum file size of the images being used?
C. What From Name will be used for these emails?
D. Will image URLs be available publicly?
E. How often will email content be image-only with text overlaying images?

Answer 1

A, B, D

Question 2

A retail company needs to create journeys that will target subscribers based on website behavior.
They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3
answers
A. Should customers exit the journey when the goal is met?
B. How are subscribers identified in your web analytics?
C. How many messages should be included in each journey?
D. How long after the behavior occurs will a subscriber need to enter a journey?
E. Should a single customer exist in multiple journeys at the same time?

Answer 2

B, D, E

Question 3

As part of their brand guidelines, NorthernTr ail Outfitters (NTO) uses a custom brand font for all
print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
A. Use a web-safe font for text that closely matches the brand’s custom font.
B. Build an email as one image, with all text saved in the brand font.
C. Edit an email’s HTML to list the custom brand font in the style tag’s font-family property.
D. Build an email using multiple images, with all text saved in the brand font.

Answer 3

A

Question 4

A retail company’s database of record resides at a 3rd-party company that also keeps track of
purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an “Email ID,” which is a numeric field that represents both the business unit and
email address.
The company now wants to be able to send real-time Wel come emails to people (newly registered
website users) who provide their email address in exchange for getting 10% off their first order, and
ensure this send is connected to “Email ID” in the database.
What key issue should be addressed?
Choose 3 answers
A. How will Marketing Cloud and the database sync up?
B. Will new users have an “Email ID”?
C. What will be used as Subscriber Key?
D. What publication lists will be used?
E. Will the company need a custom preference center?

Answer 4

A, B, C

Question 5

NorthernTr ail Outfitters is noticing a gradual decline in the percentage of conversions per emails
sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What action should be taken to increase subscriber engagement?
Choose 2 answers
A. Increase volume of emails to a wider audience.
B. Increase the use of dynamic content in emails.
C. Adopt a Cart Abandonment Email Campaign.
D. Introduce more identity verification steps in check out process.

Answer 5

B, C

Question 6

A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a presegmented
customer file, per campaign, which has a “Version” data field indicating the type of email
the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
A. Will customers be able to sign up for the loyalty program at the store?
B. Is the purpose of these emails for acquisition or retention or transactional?
C. Will multiple languages be used, with a “From Name” lookup table needed?
D. Will version values/meanings change, precluding reusable AMPscript?

Answer 6

C, D

Question 7

A customer is interested in designing a solution to ensure that subscribers only receive categories of
emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
A. Publication Lists
B. Subscriber Keys
C. Profile Center
D. Send Logging

Answer 7

A

Question 8

A financial services customer states that families often share email addresses across multiple
checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use
the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions

Answer 8

A

Question 9

A customer team wants to retarget subscribers who click on links of key items promoted across email
campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers’ regional markets on a master subscriber
data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
A. AMPscript
B. SSJS
C. SQL
D. HTML

Answer 9

A

Question 10

During discovery, the customer outlines data requirements and the anticipated use of Marketing
Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer’s data
warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account
Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
A. Data extensions allow for add/update Import activity.
B. Data extensions can store HTML code as an attribute.
C. Data extensions support Customer ID to be used as Subscriber Key.
D. Data extensions are necessary for Contact Builder

Answer 10

D

Question 11

A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have
administrative rights and who is not technical.
* The customer’s expiration date is included in the data file.
What component should the customer’s solution include?
Choose 3 answers
A. Suppression list
B. Data Filter
C. Triggered Send
D. Template-based emails
E. Automation Studio

Answer 11

B, D, E

Question 12

Analyst of The NorthernTr ail Outfitters (NTO) marketing team needs to pull email metrics for an
upcoming quarterly company meeting. These metrics need to be reported per email campaign for
each of NTO’s Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO’s Marketing Analyst pull from Marketing Cloud to get this
information?
A. Campaign EmailTr acki ng Report
B. Email Performance Over Time Report
C. Email Send Report
D. Account Send Summary Report

Answer 12

A

Question 13

NorthernTr ail Outfitters (NTO) wants to better understand subscriber behavior on their website upon
arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web
Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
A. Use the web analytics platform to trigger behavioral remarketing emails.
B.Tr ack web activity from a click on an email URL back to a specific email campaign.
C. Pass web conversion data back into Marketing Cloud for use in email reporting.
D. Recognize web traffic as originating from email instead of another channel.
E. Match subscribers to web activity by passing Subscriber ID through email links.

Answer 13

B, D, E

Question 14

A customer wants to integrate their website with Marketing Cloud so that users can update their
marketing communication preferences. The customer has in-house web development resources
available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer’s requirements and available
resources?
A. Configure a relational data structure using Data Extensions and consult with the customer on API
integration with their website.
B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame
into their website.
C. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that
is hosted in Landing Pages.
D. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Answer 14

A

Question 15

NorthernTr ail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent
on behalf of the subscriber’s account representative without segmenting the audience by sales
representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
A. Pick “Choose from list,” selecting the from name and from email values from the list of account users.
B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email
values.
C. Match the external keys of the sender profile and data extension containing account
representative details.
D. Populate substitution strings in the sender profile for the profile attributes containing from name
and from email values.

Answer 15

B, D

Question 16

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their
existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
C. IP ramp-up is important to establish a positive sender reputation.
D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.

Answer 16

A, C

Question 17

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that
integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?
A. Check the Scope by User box in Marketing Cloud.
B. Create a User in Sales Cloud with a System Administrator Profile.
C. Ensure that the User has the correct profile in Marketing Cloud.
D. Ensure that the User is assigned as System Administrator in Sales Cloud.

Answer 17

A

Question 18

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process. How should the consultant meet this requirement?
A. Create a Salesforce Data Extension for the user to select during a Guided Send.
B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
C. Create data validation rules for the integrated user in Sales Cloud.
D. Add custom links to the page layouts in Marketing Cloud

Answer 18

A

Question 19

A customer wants to send an email from Sales Cloud on behalf of the record owner.
How should the consultant meet this requirement?
Choose 2 answers
A. Use the Organization-Wide Email address.
B. Use a custom Delivery Profile.
C. Use a custom Send Classification.
D. Use the Send From Record Owner option

Answer 19

C, D

Question 20

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on
custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
C. Use Query Activities to create a Sendable Synchronized Data Extension.
D. Use Data Filters to segment data to output a Sendable Data Extension

Answer 20

A, B

Question 21

NorthernTr ail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the
activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
A. Create a custom Email Specialist role with needed permissions and assign it to the Email
Specialists.
B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the
roles to the ‘ Email Specialists.
C. Check “Allow” automation permissions for the Content Creator Role and assign it to the Business
Units.
D. Check “Allow” automation permissions for the Content Creator Role and assign it to the Email
Specialists

Answer 21

D

Question 22

NorthernTr ail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud.
The staff member needs to perform the following tasks:
* Maintain NTO’s master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
A. Analyst
B. Data Manager
C. Administrator
D. Content Creator

Answer 22

B

Question 23

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of
five international offices.
Which reasons warrants this implementation? Choose 2 answers.
A. Support non-English responses with Reply Mail Management.
B. Localized language and display options based on location and culture.
C.Tr acki ng information for campaigns sent by each office.
D. Localized physical mailing address displayed in the default email footer

Answer 23

B, C

Question 24

NorthernTr ail Outfitters (NTO) has doubled in size over the last couple of years. Because of this
growth they have decided to organize their company into Business Units to better manage
operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
A. Business Units can have more than one parent Business Unit.
B. Subscribers can only appear in one Business Unit.
C. Business Units can mirror an organization’s operational structure.
D. Business Units can share information with other Business Units.

Answer 24

C, D

Question 25

A subscriber asked to be removed from a customer’s email list multiple times by replying directly to
the customer’s marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
A. Confirm that Reply Mail Management (RMM) is configured for the customer’s account.
B. Confirm that the RMM setting ‘Unsubscribe Manual Requests’ is set to YES.
C. Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.
D. Confirm that an email address was provided as the Routing Address for Remaining Replies.
E. Confirm that the subscriber’s request contained one of the standard terms that qualify for
automatic unsubscribe.

Answer 25

A, B, D

Question 26

To fuel their expansion, NorthernTr ail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There
is currently a 30 percent overlap between the guests of each brand and they will be pursuing crossmarketing
opportunities. It was recommended that their Marketing Cloud account now include a
separate business unit for EO and the company secure a new sender authentication package for EO
using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
A. The IP address included in the sender authentication package will have the same reputation as the
ones being used for NTO.
B. The EO business unit can also have the NTO authentication package applied simultaneously for
cross-marketing emails.
C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page
URLs.
D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF,
SenderlD, and DKIM authentication.
E. The email headers for EO will still reflect the private domain for NTO since that is the parent
company.

Answer 26

C, D

Question 27

The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
B. Extract activity ofTr acki ng Extracts that combines data into required file >Tr ansf er activity
C. Query activity to pull data view information > Extract activity of data extension >Tr ansf er activity
D. Extract activity of data view tables > Query activity to create the required file >Tr ansf er activity

Answer 27

C

Question 28

A daily deal website is concerned with their sender reputation and needs consistent visibility into
subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those
records in their customer service database?
A. An automation that queries the Complaint data view.
B. An automation that generates the Unsubscribe Event Extract.
C. An automation that queries the Unsubscribe data view.
D. An automation that generates the ComplaintTr acki ng Extract.

Answer 28

A

Question 29

What is a correct statement about Send Log data?
Choose 3 answers
A. Can be accessed via Query activities.
B. Can be incorporated into standard reports.
C. Can be stored for a set period of time.
D. Can be added to a standard data view.
E. Can be included in measures and filters.

Answer 29

A, C, E

Question 30

Which data object should be used in conjunction with data extensions to create an opt- down
strategy for customers?
A. Profile attributes
B. Preference attributes
C. Publication Lists
D. Preference Lists

Answer 30

C

Question 31

What are data extension data retention policies?
A. Settings to “soft” delete all data in a Data Extension so there is no data loss.
B. Settings to control when a data extension creates a back-up of the data it contains.
C. Settings to define when a data extension or the data within the data extension is deleted.
D. Settings to prevent users from deleting a Data Extension created by another user.

Answer 31

C

Question 32

A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
A. Currency
B. Decimal
C. Number
D. Float

Answer 32

B

Question 33

A consultant needs to send an email to subscribers who have made a purchase. The data used for the
send exists on two data extensions–Subscribers and OrderTable, and the customer would like to
include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
A. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate,
T2.ShippedDate FROM ‘ Subscribers OUTER JOIN OrderTable ON
Subscribers.CustomerlD=OrderTable.CustomerlD
B. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate,
ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
C. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM
Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
D. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate,
T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID

Answer 33

D

Question 34

A customer provides a file containing only new and updated subscriber records exported from its
marketing database.
* The file will be uploaded to the customer’s Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer’s requirements and recommended best practices, how should the daily file be
imported?
A. Import the file to a data extension, using the ‘add and update’ method.
B. Import the file to a list, using the ‘update only’ method.
C. Import the file to a list, using the ‘add and update’ method.
D. Import the file to a data extension, using the ‘overwrite’ method.

Answer 34

A

Question 35

Subscribers are collected on a customer’s website whose subscription database of record is
Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber
activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the
Marketing Cloud?
A. Engagement metrics will be passed into Marketing Cloud.
B. They will need to integrate with the Marketing Cloud SOAP API.
C. Unsubscribes should be synchronized between senders.
D. The third-party send list should be pulled from the CMS

Answer 35

B

Question 36

What is a correct statement about a database of record? Choose 2 answers
A. A database of record is a centralized storage repository of data about objects or people.
B. A database of record is any database containing subscriber data.
C. A database of record is a data structure in which multiple opt-in statuses can be stored for a
subscriber.
D. A database of record is a system in which a subscriber’s status is maintained

Answer 36

A, D

Question 37

A bank wants to send out a series of emails to new customers that open a checking or savings
account. The emails will be used to educate and inform customers regarding their current account
and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer’s requirements?
A. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import
Activity, Query Activity, Wai t Activity, and Send Email Activity.
B. A triggered automation that executes FileTr ansf er Activity, Import Activity, Query Activity, Wai t
Activity, and Send Email Activity.
C. A scheduled automation that starts at 2:00 a.m. that executes File Tr ansf er Activity, Import
Activity, Query Activity, Wai t Activity, and Send Email Activity.
D. A scheduled automation that starts at 12:00 a.m. and executes a FileTr ansf er Activity, Import
Activity, Query Activities, Wai t Activity, and Send Email Activity.

Answer 37

C

Question 38

A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
A. FileTr ansf er, Data Extract, Filters, Sends
B. FileTr ansf er, Query, Measures, Sends
C. FileTr ansf er, Import, Measures, Sends
D. FileTr ansf er, Import, Query, Sends

Answer 38

D

Question 39

A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
*Tr ansf er the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
A. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
B. Scheduled Automation:Tr ansf er File > Import File > SQL Query(s) > Send Email(s)
C. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
D. Triggered Automation: Import File > Group Refresh > Send Email(s)

Answer 39

A

Question 40

A customer is collecting data from a Smart Capture form that stores submissions in a data extension.
The customer wants an email sent to the marketing manager each morning that contains the
previous day’s submissions as a CSV attachment. Assuming that the customer has the attachments
feature enabled.
Which automation workflow will accomplish this?
A. Triggered Automation: Data Extract > SQL Query >Tr ansf er File > Send Email
B. Scheduled Automation: Data Extract > SQL Query >Tr ansf er File > Send Email
C. Triggered Automation: SQL Query > Data Extract >Tr ansf er File > Send Email
D. Scheduled Automation: SQL Query > Data Extract >Tr ansf er File > Send Email

Answer 40

D

Question 41

A customer wants to automate the send of a monthly promotional email. The customer will upload
an audience file to their account’s Enhanced FTP on a monthly basis on the 15th day of each month,
expecting the email to be deployed upon completion of the import activity. However, if the 15th of
the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the
15th and expect the promotional email to be sent on that Friday.
Given the customer’s requirements, which method should be used to automate their monthly
promotional email?
A. Create a triggered automation that includes an import activity and triggered send.
B. Create a scheduled daily automation that includes an import activity and user-initiated send.
C. Create a scheduled monthly automation that includes an import activity and triggered send.
D. Create a triggered automation that includes an import activity and user-initiated send.

Answer 41

D

Question 42

A customer would like to send a quarterly re-engagement email to subscribers who have not opened
in the previous three months. The customer’s plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?

Answer 42

A. Triggered Send
B. Guided Send
C. Automated Send
D. User-Initiated Send

Question 43

A customer wants to display a subscriber’s first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
A. Personalization strings
B. AMPscript
C. SQL Query
D. GuideTe mpl at e Language

Answer 43

B

Question 44

A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using “catch and release” sending.
* The reference data extension contains 25 columns.
Which method should be used?
A. AMPscript a single Lookup Function
B. Server Side Javascript a single LookupOrderedRows Function
C. AMPscript a single LookupOrderedRows Function
D. Dynamic content via the Dynamic Content Wizard

Answer 44

C

Question 45

Which statement is correct regarding tracking aliases? Choose 2 answers
A.Tr acki ng aliases are found inTr acki ng and some standard reports.
B.Tr acki ng aliases are associated with a URL in HTML as: tag=”alias text”.
C.Tr acki ng aliases can differentiate click activity in an email to the same URL.
D.Tr acki ng aliases are primarily relevant when used with email conversion tracking.

Answer 45

C,D

Question 46

Which statement is correct regarding tracking aliases? Choose 2 answers
A.Tr acki ng aliases are found inTr acki ng and some standard reports.
B.Tr acki ng aliases are associated with a URL in HTML as: tag=”alias text”.
C.Tr acki ng aliases can differentiate click activity in an email to the same URL.
D.Tr acki ng aliases are primarily relevant when used with email conversion tracking.

Answer 46

C, D

Question 47

What is a capability of the Import within Contact Builder? Choose 2 answers
A. The data source can be a local file, data filter, or file on any FTP.
B. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
D. In order to use Map by Header Row, the fields in the DE and file must match exactly.

Answer 47

B, D

Question 48

When more than one subscriber email address field is created within Contact Builder, what action
tells the platform which email address to prioritize in the Email application?
A. Create a new Attribute Group referencing all email address fields in Data Designer.
B. Create a new Import to populate subscriber email addresses into All Subscribers.
C. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
D. Add all email address fields into the Contact Configuration screen in the correct order

Answer 48

D

Question 49

Northern Tr ail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer
information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate
instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
A. Conduct manual imports of customer information from Sales Cloud.
B. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
C. Combine each individual’s channel contact information under one record.
D. Use Marketing Cloud Connect to include data from Sales Cloud.

Answer 49

C, D

Question 50

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use
as Root checkbox?
A. Supplemental data for an interaction in Journey Builder.
B. Database of record other than All Subscribers.
C. One-to- Many Relationship to the Contact Record.
D. Data for both Email and MobileConnect sends.

Answer 50

B

Question 51

A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
A. Customer Data <one-to-> Customers <one-to-> Orders <one-to-> Products
B. Customer Data <one-to-> Customers <one-to-> Orders <one-to-> Products
C. Customer Data <one-to-> Customers <one-to-> Orders <one-to-> Products
D. Customer Data <one-to-> Products <one-to-> Orders <one-to-> Customers</one-to-></one-to-></one-to-></one-to-></one-to-></one-to-></one-to-></one-to-></one-to-></one-to-></one-to-></one-to->

Answer 51

B, D

Question 52

What statements are correct regarding Attribute Groups?
Choose 2 answers
A. They link data extensions to subscriber lists.
B. They link data extensions to contacts.
C. They link data extensions to other data extensions.
D. They link subscriber lists to contacts.

Answer 52

B, C

Question 53

NorthernTr ail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data
from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers
A. They can contain only one data extension.
B. They can be created by templates to accomplish certain tasks.
C. They link data extensions to other data extensions or contacts.
D. They replicate the structure from the external system data into templates.

Answer 53

B, C

Question 54

Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
A. Automation Studio and Journey Builder allow users to define a wait state based on duration or
duration + time.
B. Automation Studio allows users to inject Contacts from a data extension into an interaction in
Journey Builder.
C. Like Journey Builder, Automation Studio allows users to define the parameters for a send within
the tool.
D. Journey Builder allows users to update a contact record in an interaction or import data into a data
extension.
E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

Answer 54

B, C, E

Question 55

A customer needs to compare the engagement across three creative versions, and then send a
follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?
A. Engagement Split > Send email > Wai t > Random Split > Send email
B. Random Split > Send email > Join > Decision Split > Wai t > Send email
C. Random Split > Send email > Wai t > Engagement Split > Join > Send email
D. Decision Split > Send email > Engagement Split > Send email

Answer 55

C

Question 56

A customer wants to automate the process of sending a series of welcome emails based on the
Subscriber’s dat
a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should
stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber
makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
A. Define Goal, Send Email, Wai t, Decision Split
B. Random Split, Send Email, Wai t, Define Goal
C. Define Goal, Update Contact Data, Send Email, Wai t
D. Update Contact Data, Wai t, Send Email, Join

Answer 56

C

Question 57

A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call
with a Boolean field indicating whether the subscriber has activated their account. The journey
should send activation reminder emails 24 and 48 h after creating an account. The user exits the
journey if they activate their account.
Which activities should be included in the customer’s journey?
A. 24 hour Wai t > Decision Split > Send Email > 24 hour Wai t > Decision Split > Send Email
B. Decision Split > 24 hour Wai t > Send Email > Decision Split > 48 hour Wai t > Send Email
C. 24 hour Wai t > Decision Split > Send Email > 48 hour Wai t > Decision Split > Send Email
D. Decision Split > 24 hour Wai t > Send Email > Decision Split > 24 hour Wai t > Send Email

Answer 57

A

Question 58

A user receives a message stating that there is an error binding data bound member when testing an
Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error
message?
Choose 2 answers
A. Select a source DE with a root relationship to the contact.
B. Make sure the contact is above the High Water Mark on the source data.
C. Import new subscribers to the All Subscribers table.
D. Fire the event in both Automation Studio and the Entry Event.

Answer 58

A, B

Question 59

Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers
A. The interaction allows re-entry only after exiting, and the contact already exists.
B. The contact falls below the High Water Mark.
C. The interaction has an A/B/n split, and the contact does not meet the criteria.
D. The entry event was not fired via Automation Studio.
E. The contact did not meet the entry criteria.

Answer 59

A, B, E

Question 60

How do you use data designer to link the web analytics data to your subscriber data?
A. Use a marketing cloud data extension

Answer 60

A

Question 61

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API
limits? Choose 2
A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
B. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
D. Share Sales Cloud user licenses across Marketing Cloud users

Answer 61

A, D

Question 62

NTO has scenario of a journey for “post-purchasing communication”: which re-entry setting is
correct?
A. no reentry
B. reentry anytime
C. reentry only after exiting
D. reentry after time

Answer 62

B

Question 63

Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
A. data extension with opt in status
B. Send email activity which contains a link to subscription center
C. WebCollect
D. SmartCapture

Answer 63

B, D

Question 64

Collect addresses through Smartcapture, segment the data, send emails referencing data from a data
extension.
What skillset is needed ?
A. AMPScript
B. HTML
C. CSS
D. SQL

Answer 64

D

Question 65

NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that
apply
A. last purchase date
B. proximity to store
C. lifetime purchase value
D. conversion rate

Answer 65

A, C, D

Question 66

What are two ways Contact builder can alter the data in Data Extensions
A. Add Single Record
B. Extract Data
C. Clear Records

Answer 66

A, C

Question 67

Which two statements about a database of record are correct?
Choose 2 answers:
A. A database of record is a centralized storage repository of data about objects or people
B. A database of record is any database that contains subscriber data
C. A database of record is system in which subscriber’s status is maintained
D. A database of record is a data structure in which multiple opt-in statuses can be stored for a
subscriber

Answer 67

A, C

Question 68

A customer has an eCommerce site and Imports data into three data extensions daily; ‘Orders’,
‘Order_Details’ and ‘Products’
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
A. Create a one-to-one relationship between Orders and order_Details
B. Create a one-to-one relationship between the contact record and Order_Details
C. Create a one-to-one relationship between Order_Details and Products
D. Create a one-to-many relationship between Orders and Order_Details

Answer 68

B,C

Question 69

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot,
Tr acki ng data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
A. Enable triggered sends on the Lead object in configuration
B. Write an Apex Trigger on the Lead object
C. Create the triggered send definition in the sales cloud
D. Create the triggered send definition in the marketing cloud
E. Put a SOAP API in place via the marketing cloud API

Answer 69

A, B, D

Question 70

A customer wants to display a subscriber’s first name and the date of send in its monthly newsletter,
subscriber first name data is stored in data extension that won’t be used in the send definition.
Which option should be in this scenario?
A. Personalization strings
B. GuideTe mpl at e Language
C. SQL Query
D. AMPscript

Answer 70

D

Question 71

The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
A. Report activity that generates recent send summary report -> Report delivered directly to FTP
B. Query activity to pull data view information -> Extract activity of data extension ->Tr ansf er activity
C. Extract activity of tracking extracts that combines data into required file ->Tr ansf er activity
D. Extract activity of data view tables -> Query activity to create the required file ->Tr ansf er activity

Answer 71

C

Question 72

NorthernTr ail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle
marketing programs. This includes personalized interactions with customers with the goal of
increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
A. Last purchase date
B. Products purchased from a competitor
C. Number of items per order
D. Channel preference of customers

Answer 72

A, D

Question 73

A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
A. Export report data from the sales cloud and import into a marketing cloud synchronized data
extension. Use a filter activity to produce a sendable data extension. Create an email send activity in
Automation Studio
B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension
with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
C. Create a custom report type that contains the contact or lead ID, email address, and custom object
data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the
email to call data
D. Map the custom objects to the profile center and use the email editor to insert the custom data.
Create a user-initiated send to associate the email to the largest audience and return tracking data.

Answer 73

C

Question 74

NorthernTr ail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping
day, as a result, a number of logged-in customers’ shopping sessions were disrupted. When the site is
back online, the retailer would like to encourage those shoppers to return the site and continue their
shopping.
What action should NTO take? Select One
A. Import a file of logged-in customers into NTO’s existing abandoned cart journey in Journey builder.
B. Do not send an email, as outage may have increased negative sentiment, resulting in
unsubscribes.
C. Create a user-initiated message to logged-in customers to send once the website is restarted
D. Create and send an apology email that includes a discount for a future purchase to all customers.

Answer 74

C

Question 75

An existing triggered send needs to be updated with new content
Select the correct sequence
A. Pause message interaction, Edit message content, Publish changes, Start triggered email
interaction

Answer 75

A

Question 76

Northern Tr ail outfitters needs to reduce the amount of work when managing messages to
customers, but cannot add any more personnel due to budget constraints. There has been an
increased number of customer purchases on their website, and the team currently sends batch order
confirmations.
What solution will decrease manual workloads on the team and will improve their customers’
experience?
A. A scheduled automation to send emails to customers who made a purchase daily
B. A triggered automation to send emails to customers who have made a purchase
C. A triggered message to send an email as soon as a customer completes a purchase
D. A user-initiated message to send an email to customers who made a purchase daily

Answer 76

C

Question 77

A customer wants to automate a series of three emails as part of a Membership renewal drip
campaign.
* Email #1 will be sent one month prior to the member’s renewal date
* Email #2 will be sent one week prior to the member’s renewal date
* Email #3 will be sent on the member’s renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer’s automation?
A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
B. Three send definitions to the master data extension
C. Import activity -> Three send definitions to the master data extension
D. Three filter activities -> Three send definitions to the filtered audiences

Answer 77

D

Question 78

n online retail customer needs daily promotional email content to generate with minimal time spent
on creation. Their service contract includes building a custom dynamic template for this purpose. The
customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the
customer’s daily promotional email?
Choose 3 answers
A. Will image URLs be available publicly?
B. How often will the layout of the content in a content area change?
C. What is the maximum file size of the images being used?
D. How often will email content be image-only with text overlaying images?
E. What from name will be used for these emails?

Answer 78

A, B, C

Question 79

A publishing company presented the following: A need to send renewal reminders to customers
whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a
general marketing user who will not have administrative rights and who is not technical. The
customer’s expiration data is included in the data filter.
Which three components should the customer’s solution include?
A. Data Filter
B.Te mpl at e Based emails
C. Suppression List
D. Automation Studio
E. Triggered Send

Answer 79

A, B, D

Question 80

Which three statements about Send Log Data is correct?
A. Uses Measures, filters and programs
B. Accessed using query
C. Can be viewed in standard report
D. Can be stored for periods of time
E. Added to a standard view

Answer 80

A, B, D

Question 81

A retail company needs to create journeys that will target subscribers based on website behavior.
They have identified three separate groups:
* Customer who searched for an item on their website
* Customers who abandoned a cart on their website
* Customers who made a purchase on their website
Which three questions should the consultant ask in order to design the data structure to this
solution?
Choose 3 answers:
A. Should customers exit the journey when the goal is met?
B. How are the subscribers identified in your web analytics?
C. How many messages should be included in each journey?
D. Should a single customer exist in multiple journeys at the same time?
E. How long after the behavior occurs will a subscriber need to enter a journey?

Answer 81

B, D, E

Question 82

Utilizing journey builder interactions for sending post-purchase communications to customers, what
contact entry mode fits?
A. Re-entry anytime
B. Re-entry only after exit
C. No re-entry

Answer 82

A

Question 83

A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using “Catch and release” sending
* The reference data extension contains 25 columns
What method should be used
A. AMPScript a single LookupOrderRows function
B. Dynamic content via the Dynamic content wizard
C. Server side JavaScript a single LookupOrderedRows function
D. AMPScript a single lookup function

Answer 83

A

Question 84

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials.
NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
A. Use a web-safe font for text that closely matches the brand’s custom font.
B. Build an email as one image, with all text saved in the brand font.
C. Edit an email’s HTML to list the custom brand font in the style tag’s font-family property.
D. Build an email using multiple images, with all text saved in the brand font.

Answer 84

A

Question 85

A retail company’s database of record resides at a 3rd-party company that also keeps track of
purchase history. That database only updates once a day where new records can be created and
merged. The database uses an “Email ID,” which is a numeric field that represents both the business
unit and email address. The company now wants to be able to send real-time Wel come emails to
people (newly registered website users) who provide their email address in exchange for getting 10%
off their first order, and ensure this send is connected to “Email ID” in the database.
What key issue should be addressed? Choose 3 answers
A. How will Marketing Cloud and the database sync up?
B. Will new users have an “Email ID”?
C. What will be used as the Subscriber Key?
D. What publication lists will be used?
E. Will the company need a custom preference center?

Answer 85

A, B, C

Question 86

NorthernTr ail Outfitters is noticing a gradual decline in the percentage of conversions per emails
sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
A. Increase volume of emails to a wider audience
B. Increase the use of dynamic content in emails
C. Adopt a Cart Abandonment Email Campaign
D. Introduce more identity verification steps in check out process

Answer 86

B, C

Question 87

NTO has to import a file that will be different every time.
What method should be used?
A. Update
B. Overwrite
C. Add and Update
D. Add Only

Answer 87

B

Question 88

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a
Friday if the 30th of the month falls on a weekend.
What is the flow?
A. A user-initiated message to send an email to customers who made a purchase daily.
B. Triggered Import - user initiated send (not scheduled).
C. A scheduled automation to send emails to customers who made a purchase daily.

Answer 88

B

Question 89

What are the similarities between Automation Studio and Journey Builder?
A. Have duration plus wait activity
B. Ability to define an email send
C. Fire an event from Automation Studio to Journey Builder

Answer 89

C

Question 90

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an
attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice
many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
A. High Watermark if journey builder
B. Preference center is too strict
C. Deliverability issues on account

Answer 90

A

Question 91

Tr acki ng Alias question:
A. Same URL
B. Email ConversionTracking
C. Can be found in some reports
D. Differentiate clicking email

Answer 91

A, B, C, D

Question 92

What is the skill set you need to build emails with dynamic content?
A. CSS
B. HTML
C. Ampscript
D. SSJS

Answer 92

C

Question 93

How do you add a contact in contact builder?
Choose 2
A. Import to MyLists
B. Import to All Subscribers List
C. Import to DE
D. Add manually to All Subscribers

Answer 93

A, C

Question 94

How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.
A. Marketing Channel Manager Role
B. Regional or Local Administrator Role
C. Marketing Cloud Administrator Role
D. Email marketing manager role

Answer 94

A, C

Question 95

A customer executes a large number of sends via Marketing Cloud connect and is concerned about
API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect
on daily API limits? Choose Two
A. Upgrade the MC account to ConnectedApp
B.Tur n off link details tracking
C. Filter data
D.Tur n off Individual LevelTracking

Answer 95

A, D

Question 96

Northern Tr ail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses. What should the consultant recommend?
A. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume
sending to them during the third week.
B. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the
opportunity to interact.
C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP
address used only for transactional sends.
D. Split marketing campaigns over a number of days while migrating over smaller triggered
campaigns during the warming period.

Answer 96

D

Question 97

A customer team wants to retarget subscribers who click on links of key items promoted across email
campaigns. Click activity will be cross-referenced with subscribers’ regional markets on a master
subscriber data extension.
What skill set should the customer team have for this solution to be viable?
A. HTML
B. SSJS
C. AMPscript
D. SQL

Answer 97

B

Question 98

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular
email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
A. MyTr acki ng
B. My Reports
C.Tr acki ng Extract
D. Data Views

Answer 98

A

Question 99

Which two statements about a database of record are correct? Choose 2 answers
A. It is a centralized storage repository of data about objects or people.
B. It is any database containing subscriber data.
C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
D. It is a system in which a subscriber’s status is maintained.

Answer 99

A,D

Question 100

Northern Tr ail Outfitters (NTO) wants to use dynamic content within their emails to provide
customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers’ information.
If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?
A. Regional store manager’s name and email address for each customer.
B. Each customer’s region code and the manager’s name and email address for each region code.
C. Name and email address for each regional store manager stored on a lookup table.
D. Region code, regional store manager’s name, and email address for each customer.

Answer 100

D

Question 101

During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for
segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending
promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
A. A global unsubscribe
B. An auto-exclusion list
C. An auto-suppression list
D. An exclusion list

Answer 101

C

Question 102

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if
the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?
A. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query
Activity 2
B. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. File Drop Starting Source: FileTr ansf er Activity > Import File Activity > Filter Activity > SQL Query
Activity 1

Answer 102

B

Question 103

Northern Tr ail Outfitters is expanding its marketing efforts globally. Each country’s marketing
department has its own business unit and is responsible for the creation and execution of all the
marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the
consultant influx of new users and would like to speed up the turnaround of granting new users
access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
A. Assign Administration User permissions to the Channel Manager role.
B. Assign Channel Managers the role of Marketing Cloud Analyst.
C. Assign Administration User permissions to each business unit.
D. Assign Administration User permissions to individual users.

Answer 103

A,C

Question 104

Which two statements are correct about Send Logging? Choose 2 answers
A. Send Log data extensions are archived automatically based on retention settings.
B. AMPscript can be used to pull data from Send Logs for use within emails.
C. A business unit can support up to three Send Logs.
D. SQL Query Activities can reference Send Logs in combination with system data views.

Answer 104

B,D

Question 105

The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?
A. Data Extract Activity of Tr acki ng Extracts that combines data into required file > File Tr ansf er
Activity
B. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
C. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File
Tr ansf er Activity
D. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity

Answer 105

C

Question 106

A restaurant supply company captures email subscribers and leads through trade shows. This has
always been a manual process with booth visitors leaving contact information in a fishbowl. The
restaurant supply company is updating their process to an online sweepstakes entry that allows
entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
A. CloudPage with Web Collect to add entrants in to a data extension
B. Send Email Activity with a link to a subscription center
C. CloudPage with Smart Capture to add entrants in to a data extension
D. Data extension with double opt-in status defined

Answer 106

C,D

Question 107

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for
customers within a specified age range. These data have been defined in attributes from a sign-up
landing page.
How should the customer individualize the email content?
A. Personalization Strings
B. Substitution Strings
C. Dynamic Content Areas
D. GuideTe mpl at e Language

Answer 107

C

Question 108

A consulting has a data extension that contains all current product information. The customer wants
to refresh data each morning by importing a CSV containing today’s product catalog. The product
catalog is never the same; products can be added and removed.
Which import type should be used?
A. Overwrite
B. Add Only
C. Add/Update
D. Update Only

Answer 108

C

Question 109

In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2
answers
A. Reconcile contact data on multiple Contact IDs
B. Add a single record to a data extension
C. Export data from a data extension to any SFTP location
D. Clear the data from a data extension

Answer 109

A,C

Question 110

NorthernTr ail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary
key of a data extension. The import file contains leading zeros, but they will NOT be included in the
final values.
Which data type should they use for the Order ID field?
A. Number
B.Text (15)
C. Decimal (15,0)
D. Decimal (15,2)

Answer 110

C

Question 111

North Tr ail Outfitters (NTO) wants to automate the sending of shipping notices and a customer
survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A) automation 1: triggered
B) automation 1: scheduled to run daily at 7 p.m
C) automation 1: scheduled to run daily at 7 p.m / automation 2: scheduled to run daily at 9 a.m
D) automation 1: triggered / automation 2: scheduled to run daily at 9 a.m

Answer 111

A

Question 112

A university plans to use Journey Builder to improve their 1:1 marketing to potential students,
current students, and alumni. The university currently has student data in Sales Cloud. Other data,
such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
A. Use Synchronized Data Sources to obtain data from Sales Cloud.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Create list attribute to store student data from Sales Cloud.
D. Use Data Designer to link student and alumni data to the contact record.

Answer 112

A,D

Question 113

A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
A. Synchronized Data Extensions
B. Salesforce Reports
C. Filter Activity
D. SQL Query Activity

Answer 113

A,D

Question 114

Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
A. A data extension can be updated using a query activity.
B. A random data extension can be updated with a filter activity.
C. A data filter can be automated with a filter activity.
D. A filtered data extension can be populated with a filter activity.

Answer 114

B,C

Question 115

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced SFTP on a monthly basis on the 15th day of each month,
expecting the email to be deployed upon completion of the import activity. However, if the 15th of
the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the
15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
C. Create a file drop automation which includes an Import File Activity and triggered send.
D. Create a scheduled daily automation which includes an Import File Activity and Send Email
Activity.

Answer 115

A

Question 116

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local
contacts. The customer would like to automatically update a data extension to determine who will
be attending.
*The data extension will hold each contact’s response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
A. Use a landing page to record the click and trigger an email.
B. Leverage the Decision Split and create a Custom Activity.
C. Leverage the Engagement Split and the Update Contact Activity.
D. Use a landing page to record the click in the data extension.

Answer 116

C

Question 117

NorthernTr ail Outfitters (NTO) has a requirement to create a distinction between marketing and
transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
A. Define a Sender Profile
B. Define a Subscriber-specific From Name
C. Define custom Reply Mail Management
D. Define a Delivery Profile

Answer 117

A,D

Question 118

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
A. The option to convert a qualified Lead to a Contact.
B. Flexibility to wait based on duration or a specific time.
C. Native execution of a Server-side JavaScript activity.
D. The ability to send an email to a Salesforce audience.

Answer 118

A

Question 119

The Corporate Apparel Division of NorthernTr ail Outfitters (NTO) is moving to Marketing Cloud and
will be using NTO’s existing account. The Corporate Apparel team has asked for a recommendation
on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s
instance of Marketing Cloud?
A. Brand guidelines for Corporate Apparel is different from NTO
B. Managing Unsubscribes for the Corporate Apparel Division only
C. Sending from a separate IP Address and Domain
D. Using different From Name and Email Address settings

Answer 119

B

Question 120

A marketer wants to create and edit email content, as well as generate reports and manage
subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2
answers
A. Analyst
B. Administrator
C. Data Manager
D. Content Creator

Answer 120

A,D

Question 121

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answers
A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales
Cloud user.
B. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role
Hierarchy.
D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Answer 121

A,B

Question 122

An entertainment customer has added a new business unit for one of its record labels. It has also
purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
A. Route the domain through an IP address unique to the business unit.
B. Configure link wrapping to redirect to the business unit’s subdomain.
C. Configure custom Reply Mail Management for the business unit’s subdomain.
D. Delegate a specific subdomain to the Marketing Cloud name servers.

Answer 122

C

Question 123

A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
A. A form hosted on the company website that fires the entry event via REST API.
B. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
C. A Smart Capture form hosted in CloudPages that populates the entry source.
D. A form hosted on the company website that fires the entry event via SOAP API.

Answer 123

C,D

Question 124

A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
A. One-to-Many
B. One-to-One
C. Many-to-One
D. Many-to-Many

Answer 124

B

Question 125

By which three standard methods could contacts be injected into a journey? Choose 3 answers
A. Mobile Response Event
B. Date-Based Event
C. Predictive Intelligence Event
D. CloudPages Form Submit Event
E. Sales/Service Cloud Event

Answer 125

B,D,E

Question 126

An online retailer would like to utilize Journey Builder interactions for sending post-purchase
communications to their customers.
What Contact Entry mode best fits this scenario?
A. No re-entry
B. Re-entry anytime
C. Re-entry only after existing
D. Re-entry after time

Answer 126

C

Question 127

What are two possible outcomes when “Multipart MIME” is selected during the send process?
Choose 2 answers
A. An auto-generated text version will be sent with your HTML email.
B. A custom text version will be sent with your HTML email.
C. The email will avoid detecting by various SPAM filters.
D. Open and click activity are tracked in either version.

Answer 127

A, D

Question 128

NorthernTr ail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure.
NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers
A. All filters created before will adapt automatically to the new cardinality.
B. All scheduled sends using a filter based on one of the data extensions should be reviewed.
C. A contact may NOT show up in the filter based on one of the data extensions.
D. One of the data extensions must be deleted from the attribute group in order to change the
cardinality.

Answer 128

B,C

Question 129

A large retail group consists of a corporate team and several divisions operating under different
brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing
department and operates independently, with its own creative assets, subscribers, and data
structure.
What are the two reasons why the recommended account configuration is one corporate Parent
account, with each brand configured as a separate child Business Unit? Choose 2 answers
A. Email sends can be separated intoTr acki ng folders for each brand.
B. User roles can be customized to allow or deny specific permissions.
C. Subscribers can be maintained at the Business Unit level.
D. Brands can set their own physical address and SAP.

Answer 129

C,D

Question 130

A customer with limited technical resources has assistance in setting up a small email deployment
that the customer will maintain long term. The email will display men’s shoes to males in the
audience and women’s shoes to females in the audience. The sendable data extension contains a
field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the
email?
A. AMPscript LookupRows function
B. A/BTest Content type
C. AMPscript conditional against the Gender field
D. Dynamic Content Block

Answer 130

D

Question 131

An entertainment company is hosting events across the country in different venues. They want to
use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision
split based on the type of event. The journey will send a series of emails and one of them will contain
the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name….)
*Event registration (email address, event ID, event name, event type, venue ID….)
*Venue details (venue ID, venue name, venue address….)
*Payment details (email address, event ID, total paid….)
The company does NOT want to link everything in Contact Builder. Which two data extensions should
be incorporated inside Contact Builder? Choose 2 answers
A. Event Registration
B. Venue Details
C. Payment Details
D. Customer Data

Answer 131

A,D

Question 132

The NorthernTr ail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email
Specialist wants to perform quality assurance checks on the email prior to send using the Send
Preview functionality.
Which three items does Preview andTest check for in an email message? Choose 3 answers
A. Correct syntax is used on any AMPscript in the email’s code.
B. Personalization strings map to attributes or data extension fields.
C. Grammar and spelling in the email text is correct.
D. Each content block specified in a dynamic content rule exists.
E. Words or phrases used may trigger spam filters.

Answer 132

A,B,D

Question 133

NorthernTr ail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor
sports customers. NTO is including a deep product discount and wants to limit the audience to not
only its best customers, but also those customers most likely to respond. Which three criteria should they use to create an audience for this campaign? Choose 3 answers
A. Lifetime Purchase Val ue
B. Proximity to Store
C. Last Purchase Date
D. Conversion Rate
E. Ages in Household

Answer 133

A,C,D

Question 134

NorthernTr ail Outfitters wants to set up a welcome journey that leverages customer data across
three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and
Products to Orders.
C. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products
to Customers.
D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and
Products to Orders.

Answer 134

D

Question 135

What storage model should be used if a subscriber has more than one value for an attribute?
A. Lists
B. Profile Attribute
C. Data Extensions
D. Publication Lists

Answer 135

B

Question 136

A financial company wans to use Marketing Cloud to send late payment notices to accounts whose
payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
A. FileTr ansf er > Import File > Filter > Wai t > Send Email > SQL Query > Wai t > Data Extract > File Transfer
B. Import File > FileTr ansf er > SQL Query > Wai t > Send Email > Wai t > SQL Query > Data Extract > FileTransfer
C. FileTr ansf er > FileTr ansf er > Import File > SQL Query > Wai t > Send Email > SQL Query > File Transfer
D. FileTr ansf er > Import File > Filter > Wai t > Send Email > Wai t > SQL Query > Data Extract > File Transfer

Answer 136

B

Question 137

A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out
eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
A. A scheduled automation to send daily transactional messages.
B. A file drop automation to send transactional messages.
C. A manual email send for each transactional message.
D. Triggered email sends to deliver transactional messages.

Answer 137

D

Question 138

A customer needs to compare the engagement across three creative versions of an email, and then
send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
A. Engagement Split > Send email > Wai t By Duration > Random Split > Send email
B. Random Split > Send email > Join > Decision Split > Wai t By Duration > Send email
C. Random Split > Send email > Wai t By Duration > Engagement Split > Join > Send email
D. Decision Split > Send email > Engagement Split > Send email

Answer 138

C

Question 139

Northern Tr ail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers,
retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently
configured with data extensions containing Store, Order, Product, and Contact information. NTO is in
the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
A. One-to-Many Relationship
B. Many-to-Many Relationship
C. One-to-One Relationship
D. Population

Answer 139

C

Question 140

How are Publication Lists used?
A.To allow subscribers to opt-down/out instead of unsubscribing from all
B.To built dynamic content rules by subscriber type
C.To manage subscribers in guided and triggered email sends
DT. o send communication to all subscribers, regardless of opt-in status

Answer 140

A

Question 141

A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
A. Link to Marketing Cloud data extensions
B. Link to the Marketing Cloud API
C. Link to the Web Analytics SFTP
D. Link to the Web Analytics Provider API

Answer 141

A

Question 142

A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
A. Number
B. Currency
C. Float
D. Decimal

Answer 142

D

Question 143

NorthernTr ail Outfitters (NTO) account will be used for email communications with its clients and
employees. They want to send from two different subdomains, so they have delegated e.nto.com as
their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
A. Links within emails will be wrapped with the same subdomain used for the From Address within
the Sender Profile.
B. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use
mail.nto.com.
C. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use
e.nto.com.
D. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use
e.nto.com

Answer 143

D

Question 144

Which three statements are correct about Data Designer? Choose 3 answers
A. Each attributes group can contain multiple data extensions, and each data extension can include
multiple attributes.
B. Data extensions can be linked to either the contact record or different data extensions, including
data extensions from other attributes groups.
C. Each attributes group contains one data extension, and each data extension can include up to 50
attributes.
D. Data extensions should be linked directly to be contact record prior to being linked to different
data extensions.
E. Each attribute group can contain multiple lists, and each list can include multiple attributes.

Answer 144

A,B,D

Question 145

Northern Tr ail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if “shoes” is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO’s data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the
campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
A. The preference center is too precise.
B. Their account has deliverability issues.
C. The contact fell below the High Water Mark.
D. The entry event is triggered too often.

Answer 145

C

Question 146

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension.
Separated into two different data extensions.
Which workflow should meet these requirements?
A. Scheduled Automation: FileTr ansf er Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. File Drop Automation: FileTr ansf er Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Answer 146

B

Question 147

NorthernTr ail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
A. Marketing Cloud Channel Manager
B. Marketing Cloud Email Marketing Manager
C. Marketing Cloud Regional or Local Administrator
D. Marketing Cloud Administrator

Answer 147

A, D

Question 148

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email
sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do
not complete registration.
Which skill is needed to build an efficient solution?
A. AMPscript
B. SQL
C. HTML
D. CSS

Answer 148

A

Question 149

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
A. Data Designer
B. Cloud Pages
C. Web Analytics Connector
D. Content Builder

Answer 149

C, D

Question 150

A retail company’s database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier “Customer ID”.
The company wants to send real-time Wel come emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Customer ID” in the database. Which three key issues should be addressed?
Choose 3 answers
A. What publication lists will be used?
B. Will the company need a custom preference center?
C. How will Marketing Cloud and the database synchronize?
D. Will new users have a “Customer ID”?
E. What will be used as Subscriber Key?

Answer 150

C,D,E

Question 151

A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a presegmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
A. Will a lookup table is needed for a dynamic From Name?
B. Will customers be able to sign up for the loyalty program at the store?
C. Is the purpose of these emails for acquisition or retention or transactional?
D. Will “Version” values/meanings change, precluding reusable AMPscript?

Answer 151

A,C

Question 152

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in
the previous three months. The customer’s plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Send to the subscriber list.
* Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
A. Guided Send
B. Triggered Send
C. Send Flow Activity
D. Send Email Activity

Answer 152

C

Question 153

A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Tr ansf er the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
A. Scheduled: Import File > SQL Query(s) > Send Email(s)
B. Scheduled:Tr ansf er File > Import File > SQL Query(s) > Send Email(s)
C. File Drop: Import File > SQL Query(s) > Send Email(s)
D. File Drop: Import File > Group Refresh > Send Email(s)

Answer 153

C

Question 154

A customer wants to perform an email send to a subset of Synchronized Data Extension referencing
Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
C. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
D. Use Data Filters to segment data to output a Sendable Data Extension.

Answer 154

A,B

Question 155

NorthernTr ail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales
representative. In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
A. Pick “Choose from list,” selecting the From Name and From Email values from the list of account users.
B. Match the external keys of the sender profile and data extension containing account representative details.
C. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
D. Use substitution strings to populate the From Name and From Email values in the sender profile.

Answer 155

C,D

Question 156

A company collects subscriptions on its websites. It does the following:
* Compiles that subscription list in a database in the website content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
What automation sequence (excluding waits) should cover these requirements?
A. FileTr ansf er > Import File > Measures > Send Email
B. FileTr ansf er > Import File > SQL Query > Send Email
C. FileTr ansf er > SQL Query > Measures > Send Email
D. FileTr ansf er > Data Extract > Filters > Send Email

Answer 156

B

Question 157

Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
A. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
B. Journey Builder allows users to inject Contacts from a data extension which is updated by
Automation Studio.
C. Journey Builder allows users to update a contact record in a journey or import data into a data
extension.
D. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
E. Automation Studio and Journey Builder allow users to define the parameters of a send within the
tool.

Answer 157

A,B,E

Question 158

NorthernTr ail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi
a. They have created a business unit for their new office and want to use the domain
comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting
deliverability?
A. An additional IP address
B. An additional Sender Authentication Package
C. An additional private domain
D. Register the new domain in Setup > From Address Management

Answer 158

A

Question 159

NorthernTr ail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
A. %%BASEFILENAME_FROM_TRIGGER%%
B. %%BASEFILENAME_FROM_FILEDROP%%
C. Scheduled Starting Source
D. File Drop Starting Source

Answer 159

B, D

Question 160

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce
Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and
Complete. Their Journey works when orders are created, but they notice that it does not inject
customers when their status is updated.
What could be causing this?
A. The associated Contact should be updated to be injected
B. Synchronized Data Sources poll for changes every 15 minutes at the quickest
C. Orders are not being updated from not meeting criteria to meeting criteria
D. Orders should be set up to allow injection upon update in Connect Configuration

Answer 160

C

Question 161

NorthernTr ail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed
the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
A. Distributed Marketing
B. Einstein Content Selection
C. Marketing Cloud Connect
D. Distributed Sending

Answer 161

A

Question 162

NorthernTr ail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
A. Triggered Send Definition
B. Transactional Messaging API
C. Multi-Step journey with an API Event entry source
D. Single Send journey with an API Event entry source

Answer 162

B

Question 163

NorthernTr ail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
A. Use Data Designer in Contact Builder to relate the two data extensions.
B. Utilize Entry Data on a Decision Split within Journey Builder.
C. Create a Data Relationship in Email Studio to relate the two data extensions.
D. Configure activities within Automation Studio to update the purchase data.

Answer 163

A, D

Question 164

NorthernTr ail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize for a reliable send method?
A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then
send via Email Studio Send Flow
B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to
data extension using Email Studio email send
C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step
journey with Salesforce Campaign as an entry event
D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer 164

A

Question 165

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
A. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in
Service Cloud.
B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a
new case in Service Cloud.
C. Use an AppExchange package to create a customized API integration between Marketing Cloud
and Service Cloud.
D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to
create a new case in Service Cloud.

Answer 165

D

Question 166

NorthernTr ail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are
unsubscribed from the All Subscriber List?
A. Import File > Data Extract > FileTr ansf er > Import File
B. FileTr ansf er > Import File > Query > Data Extract > FileTr ansf er > Import File
C. Import File > Query > Data Extract > FileTr ansf er > Import File
D. FileTr ansf er > Import File > Data Extract > FileTr ansf er > Import File

Answer 166

B

Question 167

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages
fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer
but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
A. A Transactional Journey with the Not Sent Notification activity included
B. A Datorama instance to ingest their data
C. An external system to receive and confirm callback and subscriptions
D. An Interaction Studio instance to ingest their data

Answer 167

C

Question 168

A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This
option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
A. Publication List with Lists
B. Publication List with Data Extensions
C. Exclusion List with Lists
D. Exclusion List with Data Extensions

Answer 168

B

Question 169

Northern Tr ail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
A. From the Reply Mail Management settings page, choose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ section and select the HTML email from the ‘define email’ link.
B. Create a Triggered Send and on the Reply Mail Management settings page, choose the ‘Create Custom Response’ option under ‘Automated Response Email for Remaining Replies’ section, then select the Triggered Send email.
C. Create a Triggered Send and from a Sender Profile properties page, enable ‘Custom Reply Mail Management Settings’, ‘Use Auto Reply’ and ‘Reply using triggered send’ options, then select the Triggered Send email.
D. Open Admin > Account Setting page in Email Studio and in the ‘Auto Reply Email’ section, select ‘Custom’ and paste the HTML email code into the text area field.

Answer 169

A

Question 170

NorthernTr ail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
A. Contact History
B. Send Logs
C.Tr acki ng Extracts
D. _Send Data Views

Answer 170

B

Question 171

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called ‘Shipments’ and is enabled for Triggered
Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2
answers)
A. The Shipment object is on the Account Related List.
B. There is a Master Detail Relationship from Contact to Shipment.
C. The Shipment object requires a Lookup to Lead or Contact.
D. An Apex Trigger is created on the Shipment object.

Answer 171

A, D

Question 172

NorthernTr ail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation. What Should be recommended?
A. Create this as a Journey Data Source via Journey Builder.
B. Push each new record into Marketing Cloud vis Platform Event API on form submit.
C. Perform a daily bulk export to SFTP for import via Automation.
D. Recreate this external web form inside Marketing Cloud.

Answer 172

C

Question 173

Northern Tr ail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
A. Email
B. CRM ID
C. Mobile Device ID
D. Loyalty Program Number

Answer 173

A, D

Question 174

NorthernTr ail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Answer 174

D

Question 175

Northern Tr ail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their
customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
A. Configure Contact Builder to automatically generate a unique subscriber key.
B. Define the subscriber key as a unique value that does not relate to a specific channel.
C. Regularly merge duplicate contacts to keep tracking data accurately.
D. When using an external database of record, utilize that system’s identifier as the contact key.

Answer 175

B, D

Question 176

NorthernTr ail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
A. Share data extensions from the top-level BU.
B. Create a local copy of the product data in each BU.
C. Use the FileTr ansf er Activity to import data into each BU.
D. Give users the Administrator Role so they can see all of the data.

Answer 176

A

Question 177

A customer wants to reports on ‘Not Sent’ contacts in Journey Builder.
Which method should be used?
A. Use the standard report ‘Subscribers Not Sent to’.
B. Use an automation withTr acki ng Extract.
C. Create an Analytics Builder Discover report.
D. Query the _sent Data View for the contact’s send status.

Answer 177

B

Question 178

NorthernTr ail Outfitters wants to send a welcome email to Contacts when a Contact record is added
as a campaign Member to a ‘Loyalty Member’ Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
A. Create a scheduled Automation with a Query Activity and a Send Email Activity
B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
C. Create a Journey with a Salesforce Campaign entry source and an Email Activity
D. Create a Journey with a Salesforce Data entry source and an Email Activity

Answer 178

C

Question 179

NorthernTr ail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
B. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
C. Leverage personalization strings within the email template to pull in language-specific content.
D. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

Answer 179

B, D

Question 180

Northern Tr ail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
A. Audience Studio
B. Web Analytics Connector
C. Data Studio
D. Google Analytics 360

Answer 180

D

Question 181

A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
A. Ensure the contact is subscribed to the correct keyword.
B. Check the contact is subscribed to the correct short or long code.
C. Check the contact opt-in status in All Subscribers.
D. Ensure the “opt-in” box is checked in the Mobile Connect Demographics table.

Answer 181

D

Question 182

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
A. Platform Events API
B. Data View Export with every send
C. Data Retrieves on the Send Object
D. Event Notification Service

Answer 182

D

Question 183

NorthernTr ail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
A. Configure the Contact Extract Activity in Automation Studio
B. Query the _Subscriber Data View and Extract it weekly
C. Query the _Contact Data View and transfer it weekly
D. Schedule the Contacts Counts Standard Report

Answer 183

D

Question 184

Northern Tr ail Outfitters’ marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
A. Use Einstein Segment Recommendations
B. Use an import activity to import a file from the SFTP
C. Use a query activity to populate the auto-suppression
D. Use the Import Wizard in Automation Studio

Answer 184

C

Question 185

A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
A. Use different subject lines and send “win back” emails with exclusive offers.
B. Send inactive subscribers different messaging at a different frequency.
C. Increase volume of sending, trying new times and days of the week.
D. Remove subscribers who have not opened emails in three months.

Answer 185

B,D

Question 186

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Answer 186

A, D

Question 187

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
A. Get existing records updated with new Keys sourced from Sales Cloud instance.
B. Identify what key the customer wants and have the MC Contact model control it.
C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
D. Purge the current records and carry on with new keys sourced from Sales Cloud.

Answer 187

A, D

Question 188

NorthernTr ail Outfitters wants to include a ‘view online’ link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
A. %%view_as_webpage%%
B. %%view_email_url%%
C. %%vawp%%
D. %%view_online%%

Answer 188

A

Question 189

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years.
They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Replace the current data extension with a new data extension configured with a Retention Period.

Answer 189

B,C

Question 190

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single sendouts from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
A. A field of Locale type containing the country code
B. A field ofText type containing the country code plus mobile number
C. A field of Locale type containing the locale code
D. A field of Phone type containing the mobile number

Answer 190

C,D

Question 191

For security reasons, NorthernTr ail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per
year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
B. Personalization Strings still allow PII to be displayed within an email.
C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
D. Tokenized Sending should be combined with field-level data encryption for additional security.

Answer 191

B, C

Question 192

A customer is starting a new children’s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts
will subscribe to the children’s brand, however, they want to separate subscriber opt-outs of the Enterprise and children’s brands. The customer has minimal technical resources available for
implementation and support. What should a consultant recommend to meet these criteria?
A. Select “Use separate ‘Subscription Center’ for this business unit” in Settings
B. Create attributes for each child business unit in “Profile Management” to record unsubscribes
C. Create a Business Unit Filter in ‘All Subscribers’ List to record unsubscribes
D. Select “Subscribers will be unsubscribed from this business unity only” in Settings

Answer 192

D

Question 193

Every day at 3 a.m., NorthernTr ail Outfitter’ (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day’s marketing campaigns.
The size of the file varies depending on the previous day’s tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
A. Scheduled Automation > FileTr ansf er > Import > Series of Query Activities
B. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
C. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
D. Triggered Automation> Import > Data Extension Extract > Marketing Journey

Answer 193

B

Question 194

NorthernTr ail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
A. Query Activity > API Event > Automation Studio Activities
B. Import Activity > Decision > Journey Activities
C. Query Activity > Data Extension Entry Source > Journey Activates
D. Salesforce Entry Event > Query Activity > Automation Studio Activities

Answer 194

C

Question 195

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Answer 195

D

Question 196

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once
an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the “Confirmation sent” checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
A. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

Answer 196

B

Question 197

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
A. Platform Events API
B. Data View Export with every send
C. Data Retrieves on the Send Object
D. Event Notification Service

Answer 197

D

Question 198

A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?
A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder
B. Use Tr acki ng Extract, File Tr ansf er, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder
D. Use SQL Query and File Tr ansf er activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder

Answer 198

D

Question 199

Northern Tr ail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing
Cloud Connect. Which two considerations should be made before implementing this solution? (Choose 2 answers)
A. The OOTB Connector cannot update Salesforce Sale Cloud Directly
B. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
C. The OOTB Preference Center does not support Person Account
D. Multi-Org Connector does not support the OOTB Preference Center

Answer 199

A,C

Question 200

NorthernTr ail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the
subscriber’s mail client when replying. This email address seen in the email client for reply should not be the actual CEO’s email address.
How should they ensure this is accomplished?
A. Set email reply address to CEO’s email address; RMM will direct the emails to that email address and provide the needed filtering.
B. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO’s inbox.
C. RMM accounts are unable to support this behaviors.
D. Create Sender Profile using the RMM auto-forward feature and configure the “Use Specified Information” email information.

Answer 200

C

Question 201

NorthernTr ail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native
Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
A. Number of brands/geographies which NTO operates
B. Number of Sales Cloud sandboxes
C. If testing/development business unit($) is required
D. If data/content needs to be segregated between brands/geographies
E. Number of Marketing Cloud users.

Answer 201

A,B,C

Question 202

NorthernTr ail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
A. What the offer will be
B. When to send the email
C. Who the offer come from
D. How to determine engagement

Answer 202

A

Question 203

NorthernTr ail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
A. Population in Contact Builder
B. MobileConnect Demographics
C. Data Designer Attribute Group
D. Profile Attributes.

Answer 203

B

Question 204

A financial services customer wants to send email to customers who log in for the first on a new IP.
This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
A. Inject the subscriber into a Journey.
B. Use the Transactional Messaging API.
C. Execute a Triggered Emails Interaction.
D. Use a User-Initiated Emails Interaction.

Answer 204

B

Question 205

Northern Tr ail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?
A. They should have one dedicated IP address for every 100,000 messages send per month.
B. They should have a shared IP since their volume is under 500,000 messages per month.
C. They should have one SAP for transactional sends and another for commercial sends.
D. They should send at least 250,000 messages per month to maintain their sender reputation.

Answer 205

D

Question 206

NorthernTr ail Outfitters injects customers into journey B based upon email engagement in journey
A. Which method would facilitate this solution?
A. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data
new for the Engagement split result Boolean field, Use result Data
B. In Automation Studio, query activity engagement on Journey System data view for email send to
journey A; Use result data extension for journey B Subjects.
C. In Automation Studio, use verification activity to verify engagement on email in journey A’ Query
engagement data extension for journey B Subjects.
D. In journey A engagement split followed by Contact Activity to Boolean on an engagement data
extension; Query engagement data extension injections.

Answer 206

D

Question 207

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
A. Node.JS
B. Apex
C. SSJS
D. GTL

Answer 207

A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?
A. Node.JS

Question 208

NorthernTr ail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it
within Journey Builder. They have approximately 10 million customers and the data needs to be
available with a delay of no more than 30 minutes. Only customers where the consent checkbox is
selected in Sales Cloud should be imported, which represents approximately half of their customer database. What should they implement?
A. All Subscribers, since these are synchronized in real time
B. Import from Salesforce Report in Automation Studio
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filter

Answer 208

D. Synchronized Data Extensions with a filter

Question 209

NorthernTr ail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey
Builder to help with the execution of their marketing programs. NTO does not want to duplicate
efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation
Studio?
A. Setting behavior-based goals
B. Designing decision logic via an intuitive user interface
C. Building simple segmented campaigns without SQL queries
D. creating customer segments from multiple data extensions
E. Processing zipped and encrypted file containing subscriber data

Answer 209

B. Designing decision logic via an intuitive user interface
C. Building simple segmented campaigns without SQL queries
E. Processing zipped and encrypted file containing subscriber data

Question 210

NorthernTr ail Outfitters received an email about reaching API limits within Salesforce and they think
this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
A. SOAP API Calls updating objects
B. CreateSalesforceObject() AMPscript
C. Login Calls
D. Bulk API

Answer 210

A. SOAP API Calls updating objects
D. Bulk API

Question 211

NorthernTr ail Outfitters has master data extension of 880,000 subscribers they want to randomly
split into 11 groups to test different messaging strategies.
How could this be accomplished?
A. Use Automation Studio with a random split activity.
B. Create a random data extension within Email Studio.
C. Create a random data extension within Contact Builder.
D. Use Journey Builder with a random split activity.

Answer 211

B. Create a random data extension within Email Studio.

Question 212

NorthernTr ail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current
email messaging campaign. They want to import cases that indicate the customer wants someone to
contact them after the case is closed. NTO tracks cases with a checkbox field called “Contact Me”.
A. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey
Builder.
B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the
data.
C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me
field.
D. Create Reports in Salesforce filtered by Contact Me equal toTr ue and import using the Import
word.

Answer 212

C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me
field.

Question 213

NorthernTr ail Outfitters wants to control what content is available to certain users and business
units. They also want to control what is allowed to be edited and ensure those edited are reviewed
prior to being changed.
What should be implemented to achieve these goals?
A. Build out an internal business governance and process to support this.
B. Set up Approval Workflow and Share setting inside Marketing Cloud.
C. Integrate an outside CMS with all these permissions built in.
D. Edit the Content Permissions and Restrictions by Role setting for each user.

Answer 213

B. Set up Approval Workflow and Share setting inside Marketing Cloud.

Question 214

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners.
The corporate office the advertising copy and subscriber list. The owners of franchised stores add a
customized local message to the marketing campaign.
What hierarchy should be recommended?
A. One parent business unit and a child business unit for franchise owners.
B. One parent business unit and a child business unit for each franchise owners
C. One business unit.
D. A parent business unit for each franchise owner

Answer 214

B. One parent business unit and a child business unit for each franchise owners

Question 215

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners.
The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
A. One parent business unit and a child business unit for franchise owners.
B. One parent business unit and a child business unit for each franchise owners
C. One business unit.
D. A parent business unit for each franchise owner

Answer 215

A. One parent business unit and a child business unit for franchise owners.

Question 216

NorthernTr ail Outfitters wants to capture dietary preferences for Contacts who have registered for
an upcoming launch event. They have created a data extension of Contacts who have registered for
the event and will send them an SMS message from MobileConnect asking them to reply with their
dietary preference. When Contact reply to SMS message, the response message will be inserted into
a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the
responses?
A.Text Response
B. Info Capture
C. Outbound
D. Data Capture

Answer 216

A.Text Response
B. Info Capture

Question 217

Northern Tr ail Outfitters wants to target all customers who have registered to receive Push
Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush
Demographics attribute group.
B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data
extension.
C. Using Journey Builder, target the entire customer database then filter using MobilePush
Demographics attribute group.
D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in
MobilePush Demographics.

Answer 217

A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush
Demographics attribute group.

Question 218

Northern Tr ail Outfitters wants to target all customer who have registered to receive Push
Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics
attribute group.
B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data
extension.
C. Using Journey Builder, target the entire customer database then filter using MobilePush
Demographics attribute group.
D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in
MobilePush Demographics.

Answer 218

C. Using Journey Builder, target the entire customer database then filter using MobilePush
Demographics attribute group.

Question 219

NorthernTr ail Outfitters wants a simple segmentation strategy for identifying subscribers for their
emails.
What solution should they use?
A. Relational data extensions with primary keys to match subscribers with their data
B. List model and Groups in Single Send Journeys
C. Attribute group in Contact Builder for segmentation
D. Data Extension Entry Source in Journey Builder with a filter

Answer 219

B. List model and Groups in Single Send Journeys

Question 220

NorthernTr ail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in
order in email purchase receipt to its customers. The point-of-sale data will need to be transformed
to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
A. MuleSoft Anypoint Platform
B. Datorama
C. Data Connector
D. Data Studio

Answer 220

A. MuleSoft Anypoint Platform

Question 221

NorthernTr ail Outfitters received a complaint today from a customer who received an email after
unsubscribing last week.Today’ s email was sent using Marketing Cloud Connect (MCC), though last
week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a
User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
A. The previous send’s user needed to have edit permissions in Salesforce
B. Email Opt Out is only updated if the send originates in Salesforce.
C. The previous send used Email Address as a Subscriber Key.
D. The Email Opt Out field needs to be added to the Contact Page Layout.

Answer 221

C. The previous send used Email Address as a Subscriber Key.

Question 222

NorthernTr ail Outfitters is using Journey Builder to send emails to loyalty members based on recent
activity. They anticipate that approximately half of their contacts will meet the entry criteria for their
journey.
How should they configure their entry source?
A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact
Builder.
D. Use a Data Extension Entry Source with an applied filter based on recent member activity.

Answer 222

B. Use a Query Activity in Automation Studio to create a segment before entering the journey.

Question 223

NorthernTr ail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
A. Journey Data queried from main data extension
B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
D. Contact Data using Synchronized Data Sources

Answer 223

D. Contact Data using Synchronized Data Sources

Question 224

NorthernTr ail Outfitters (NTO) wants to import recent customer transaction data from their data
warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to
trigger an automation when a data file is transferred from the data warehouse to the import folder in
their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not
want to update their file transfer script on the data warehouse each time a password changes and
they do not want to compromise security.
Which solution should the consultant recommend?
A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication
using SAML
B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key
Management
C. Enable the ‘Exclude FTP Users From Password Expiration’ option in Setup > Security Settings
D. Upload data files to Marketing Cloud using SFTP instead of FTP

Answer 224

B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key
Management

Question 225

NorthernTr ail Outfitters is having their regional supplier conference and wants to allow attendees to
request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
A. Keyword opt in and SMS Messaging
B. Smart Capture and Triggered email messaging
C. CloudPages opt in to Event Journey
D. Existing Email Event Notification Subscription

Answer 225

A. Keyword opt in and SMS Messaging

Question 226

A school corporation uses one contact per parent/child combination, updating the email address
based on who they are sending to. However, they would tike to pull data on which email addresses
receive which emails.
What functionality could be used to accomplish this?
A. Recent Email Send Report
B. Data Views
C. Send Log
D.Tracki ng Extract

Answer 226

B. Data Views

Question 227

NorthernTr ail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six
months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child
business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks
as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks
wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
A. A new Sender Authentication Package should be used for NTO.
B. A Private Domain should be applied to the parent business unit.
C. A Private Domain should be applied to the child business unit.
D. A Sender Authentication Package should be used for CloudKicks.

Answer 227

C. A Private Domain should be applied to the child business unit.

Question 228

NorthernTr ail Outfitters wants to create a query to populate a data extension with email subscribers
who belong to a specific publication list.
Which Data View could they use to achieve this?
A. _ListSubscribers
B. _Subscribers
C. _PublicationSubscriber
D. _EnterpriseAttribute

Answer 228

A. _ListSubscribers

Question 229

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data
extension.
How could MobileConnect be used to accomplish this?
A. Use a text-response message template with embedded AMPscript to capture the response.
B. Use an info capture message template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture the response.
D. Use a vote/survey message template to capture the response.

Answer 229

B. Use an info capture message template to capture the response.

Question 230

Northern Tr ail Outfitters’ account is configured with Multi-Org to leverage two Salesforce CRM
accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect
the production instance.
What additional configuration changes should they make?
A. Configure Multi-Org settings to account for two production instances in Setup.
B. Rename and delete sandbox synchronized data extensions before connecting.
C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
D. Update query activities that reference the synchronized data extensions.

Answer 230

D. Update query activities that reference the synchronized data extensions.

Question 231

NorthernTr ail Outfitters recently upgraded their preference center to allow customers to indicate
which products they are interested in and to have the ability to opt up and down in send volume.
They would like to configure the Delivery Options in a Journey Builder Email Activity to take these
new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
A. Suppression List
B. Publication List
C. Auto-Suppression List
D. Domain Exclusion

Answer 231

A. Suppression List
B. Publication List

Question 232

A customer manually imports records for sending. Each record contains a warehouse ID that is shared
between Marketing Cloud and a third-party system. The customer does not have developer
resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
A. Use personalization strings created by selecting the data extension.
B. Use AMPscript variables created from each field in the data extension.
C. Use Dynamic Content rules to select a content area for each subscriber.
D. Use GuideTe mpl at e Language created for each field in the data extension.

Answer 232

B. Use AMPscript variables created from each field in the data extension.

Question 233

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They
want to create aTask on Contact and Lead records for follow up when someone has not opened five
emails in a row.
Which activities could be used to fulfill this requirement?
A. Salesforce Data Entry, SQL Query Activity,Task Activity
B. Scheduled Automation, SQL Query Activity; Data Extension Entry,Task Activity
C. API Event Entry, SQL Query Activity,Task Activity
D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

Answer 233

B. Scheduled Automation, SQL Query Activity; Data Extension Entry,Task Activity

Question 234

NorthernTr ail Outfitters has been using Marketing Cloud for one of their brands for the last year and
wants to migrate another brand to their portfolio. The two brands have contrasting target groups and
identities so they need the emails and landing pages to have different styles that refrain from
mentioning the other brand in any way.
What should be recommended?
A. Create a new business unit for the new brand.
B. Request a second SAP for the existing business unit.
C. Request a Private Domain to be added to the existing business unit.
D. Implement a new SSL Certificate for the new brand.

Answer 234

B. Request a second SAP for the existing business unit.

Question 235

Northern Tr ail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in
sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
A. Dynamic Content
B. AMPscript
C. Personalization Strings
D. External Content

Answer 235

C. Personalization Strings
D. External Content

Question 236

A B2B customer notices they have a large number of subscribers marked as ‘Held’. During
troubleshooting, they realize these were soft bounces from overwhelming the email servers of many
of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to ‘Active’?
A. Extract subscribers who have a status of ‘Held’, then import subscribers as ‘Active’.
B. Use Contact Builder to mass update all ‘Held’ subscribers to ‘Active’ status.
C. Subscribers with a status of ‘Held’ should be re-enabled by contacting support.
D. Use a SQL query to change all subscribers with a status of ‘Held’ to ‘Active’ in All Subscribers.

Answer 236

A. Extract subscribers who have a status of ‘Held’, then import subscribers as ‘Active’.

Question 237

NorthernTr ail Outfitters (NTO) wants to find ways to better drive return on investment and growth
via their marketing sends. They plan to centralize their analytics data to allow for a more efficient
analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud,
and a third-party warehouse service.
What product would help their use case?
A. Report Studio
B. Web Analytics Connector
C. Interaction Studio
D. Datorama

Answer 237

D. Datorama

Question 238

A consultant explains how a sending domain differs from a customer’s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers
A. Can they provide access for Marketing Cloud to update the DNS records?
B. Does their company allow delegation of subdomains to third parties?
C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
D. Are they able to modify their domain configuration’s DNS entries?

Answer 238

B. Does their company allow delegation of subdomains to third parties?
D. Are they able to modify their domain configuration’s DNS entries?

Question 239

A customer wants to import the previous 10 years of customer purchase data in their Marketing
Cloud account. Through discovery, it is determined there are over 200 million records they plan to
upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
A. Does their License include support for REST APIs?
B. How many API calls are included in their License?
C. Does their License include the Large Data Extensions feature?
D. Why do they require 10 years of historical data in Marketing Cloud?

Answer 239

B. How many API calls are included in their License?
D. Why do they require 10 years of historical data in Marketing Cloud?

Question 240

NorthernTr ail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com.
They will then automatically forward replies to customerservice@nto.com. NTO also wants to
include an automatic reply to the customer’s email address customer@exampie.com.
Which email address would appear as the From Address for the automatic reply to the customer?
A. customerservice@nto.com
B. reply@marketingcloud.com
C. customer@example.com
D. A marketing@email.nto.com

Answer 240

B. reply@marketingcloud.com

Question 241

A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with
existing credentials will have their device associated with their ContactKey. Users who register with
the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
A. All mobile app users will create additional Contacts in Marketing Cloud.
B. User device data is unavailable in Contact Builder for up to 24 hours.
C. Existing users will create additional Contacts in Marketing Cloud.
D. Newly registered users will create additional Contacts in Marketing Cloud.

Answer 241

D. Newly registered users will create additional Contacts in Marketing Cloud.

Question 242

NorthernTr ail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
D. Refresh / Disconnect / Reconnect / Authenticate / Synchronize

Answer 242

A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize

Question 243

NorthernTr ail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension,
but the data in this data extension will be regularly updated and the subscribers inside could be
removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
A. Journey that allows re-entry after exiting
B. Scheduled Automation utilizing Triggered Send Emails
C. Scheduled Automation using a Send Activity
D. Single Send Journey

Answer 243

C. Scheduled Automation using a Send Activity

Question 244

ail Outfitters wants to send an email to website visitors who add items to their cart but
fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
* A second data extension contains a corresponding session ID field and product data for each
abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
A. Lookup AMPscript function
B. LookupRows AMPscript function
C. Dynamic Content Block
D. Enhanced Dynamic Content Block

Answer 244

B. LookupRows AMPscript function

Question 245

NorthernTr ail Outfitters is sending to an audience of over one million subscribers. They will use 10
different personalized fields in the email which reside in multiple data extensions. The goal is a
timely email send from start to finish as it contains a limited quantity, first come-first served, special
offer.
How should they accomplish this task?
A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send
with high priority.
B. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as
possible.
C. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each
subscriber.
D. Create and send to a sendable data extension containing those needed fields using a query
activity.

Answer 245

C. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each
subscriber.