Constructing representations: advertising Flashcards
1
Q
Where will you be exposed to advertising?
A
Print media
Billboards/posters
Websites
Social media
Emails
Apps
Public transport
2
Q
Conventions of visual adverts:
A
Brand logo and colour scheme
Slogan
Aim to be striking or memorable
More emphasis on images than words
Reliance on symbols and stereotypes
3
Q
What are the aims of adverts?
A
They are aimed at a particular target audience who are supposed to identify with what they see.
4
Q
Reading an advert
A
- How do words, images and/or sound work together to communicate a message?
- What is the purpose of this advertisement?
- How does it fulfil this purpose?
- What conventions does it use?
- What opinions does it make you form?
- Are these opinions the same as ones you think are intended by the advertiser?
