Consideration Of Target Market/ Audiance

Question 1

Define target market/audience

Answer 1

Market:

• a particular group of consumers who are the intended market for a product, jewellery or fashion design, or the intended users of an environmental, architectural or interior design
• how the design appeals to target market or individual
• how well the design meets the needs of the target group
• age, gender, income brackets, preferences and personal style
• wide market, niche market, specific client, mass produced, limited edition, designer label, one off, couture, and bespoke
• retail cost of design-affordable, exclusive and status symbol

Question 2

What target market/audience did this design resonate to most?

Answer 2

1. The target market for this design are eccentric individuals/celebrities who want to stand out from the crown and make a statement with what they wear. This is due to the use of silk fabric and thread capturing people’s attention due to the way it shimmers in the light (outrageous and flamboyant).
2. The influence of the surrealist image on the back also captures attention as it confuses the eye and the mind making people stare at it longer and attempt to understand it, it also has an element of humour.
3. The coat is at a modest length, with long sleeves and a long skirt making it suitable for mature females.