Conformity x Flashcards
- What is conformity?
Is a change in behaviour or belief as a result of real or imagined group pressure .
- What are the three types of conformity?
Compliance
Internalisation
Identification
- What research study is an example of identification?
Stand Ford prison experiment
- Explain the difference between normative social influence and informational social influence.
Normative - going along with the majority through fear of rejection because you have the desire to be liked .
Informational - is going along with the majority through acceptance of new information because you have the desire to be right .
- Summarise the methodology of Jenness’ research.
Glass bottle filled with bean sweets they were asked to estimate how many are in the jar then a group discussion then estimate again how many they thought were in the jar .
- What were the findings of Asch’s research study?
The experiment concluded that people conform for two main reasons: they want to fit in with the group (normative influence) and because they believe the group is more informed than they are (informational influence).
- Name one variation of Asch’s study?
Asch’s experiment, one of the confederates was instructed to give the correct answer throughout