Conformity: Types And Explanations Flashcards
What is conformity?
A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people
What are the 3 variations of conformity?
- internalisation
- identification
- compliance
Discuss internalisation
- a deep type of conformity where we take on the majority view because we accept it as correct I.e. genuinely accept the group norms
- when exposed to the views of other members of a group, individuals are encouraged to engage in a validation process, examining their own beliefs to see if they or others are right
- close examination of the group’s position may convince the individual that they are wrong and the group is right- this is particularly likely if the group is generally trustworthy in their views and the individual has tended to go along with them on previous occasions
- this can lead to acceptance of the group’s point of view both publicly and privately
Why is internalisation said to be a deep type of conformity?
The change is more likely to be permanent and so persist in the absence of group members because the attitudes and beliefs have been internalised I.e. become part of the way a person thinks
Discuss identification
- When we identify with a group we value, we want to become part of it
- this may mean we publicly change our opinions/ behaviours to achieve this goal, even if we don’t privately agree with everything the group stands for
What’s a good example of identification?
Zimbardo’s study as the prison guards and prisoners in the study identified with the group (prisoners or guards) they were a part of
Discuss compliance
A superficial and temporary type of conformity that stops as soon as group pressure diminishes- simply involves ‘going along with others’ in public, but privately not changing personal opinions and/or behaviour
What’s a good example of compliance?
Asch’s study where participants went along with the group norm despite privately disagreeing/questioning (to avoid looking foolish)
Who proposed the 3 types of conformity?
Kelman
What’s the key difference between 3 types of conformity?
- each type of conformity has a particular set of motivating conditions that leads to a conforming response
- for example, if an individual’s prime motivation is to fit in with the rest of the group, they may comply rather than internalise the group’s position on a particular issue
- alternatively, if the primary motivation is to find the most appropriate way of responding in a particular situation, then internalising the group position may be seen as most credible way of achieving this
What are the 2 explanations for conformity?
- informational social influence
- normative social influence
Discuss normative social influence
- NSI all about ‘norms’ (what is typical of a group) and a desire to behave like others and not look foolish (emotional process)
- as humans are a social species, we have a fundamental need for social companionship and a fear of censure and rejection= it is this that forms the basis for NSI
What are the conditions where NSI is most likely to occur?
- unfamiliar situations where you don’t know the ‘norms’ and therefore look to others about how to behave
- surrounded by familiar people (people most concerned about social approval of their friends)
- stressful situations where people have a greater need for social support
NSI is more associated with which type of conformity?
Compliance, as the change in behaviour tends to be temporary (fit behaviour to ‘norms’ not necessarily internalise it)
Discuss informational social influence
- as stated, revolves around information
- ISI occurs when an individual accepts information from others as evidence about reality
- as well as having a need to be accepted, human beings also have a need to feel confident that their perceptions and beliefs are correct
- ISI is a cognitive process as it is fuelled by the desire to be right