Conformity - Paper 1 Flashcards
1
Q
Conformity
A
Yielding to group pressure by changing beliefs or opinions.
2
Q
Two Process Theory
A
Morton Deutsch and Harold Gerard (1955)
-need to be LIKED
-need to be RIGHT
3
Q
Informational Social Influence
A
Individuals always wish to be right so will commonly follow the majority.
4
Q
Normative Social Influence
A
Individuals wish to gain social approval by sticking to the norms.
5
Q
Internalisation
A
When a person genuinely accepts the group norms.
6
Q
Identification
A
When a person changes their beliefs to fit in with a group they admire.
7
Q
Compliance
A
When a person changes their public behaviour, but not their private beliefs.
