Conformity + Explanations

Question 1

Conformity is (2 marks)

Answer 1

Changes if individual beliefs and/ or behaviour as a result of real or imagined group pressure

Question 2

Who proposed the three ways that people conform?

Answer 2

Kelman (1958)

Question 3

Who developed the two process theory?

Answer 3

Deutsch and Gerald

Question 4

ISI is driven by the desire to be

Answer 4

Right

Question 5

NSI is driven by the desire to be

Answer 5

Liked

Question 6

NSI is linked to

Answer 6

Compliance - change of public beliefs but revert back to original beliefs in private

Question 7

ISI is linked to

Answer 7

Internalisation - a change of public and private beliefs to be in line with group

Question 8

ISI is when an individual lacks knowledge on how to behave so

Answer 8

Conform by seeking information from the group and assume it is right

Question 9

ISI is what kind of process

Answer 9

Cognitive

Question 10

NSI is what kind of process

Answer 10

Emotional

Question 11

In NSI, an individual will go along with a groups behaviour in order to

Answer 11

Avoid ridicule and gain acceptance to fit in

Question 12

Who supports ISI

Answer 12

Jennes

Question 13

What did Jennnes do?

Answer 13

Ppts guess number of jellybeans in jar, then group guesses, then another private guess

Question 14

What did Jennes find?

Answer 14

2nd private estimate was closer to group guess than first private estimate

Question 15

How does Jennes support ISI?

Answer 15

Task was ambiguous, so conformed due to lack of knowledge sought info and changed public and privately to be right

Question 16

Criticism of Jennes? WHOLE PEEL

Answer 16

Low ecological val
Artificial environment (lab)
Cant generalise to real life where people may conform less due to real life consequences
Reduces external validity

Question 17

RTS NSI was conducted by…

Answer 17

Asch

Question 18

What did Asch do?

Answer 18

Participants had to guess which line out of ABC was closest in length to stimulus line x. Confederates answered incorrectly first.

Question 19

What did Asch find?

Answer 19

PPts said wrong answer and conformed to confederates 37% of time.

Question 20

What % did confederated conform to in Asch’s study?

Answer 20

37

Question 21

How does Asch support NSI?

Answer 21

Task was unambiguous and ppts later admitted they conformed to avoid ridicule from group.

Question 22

How can Asch be criticised?

Answer 22

Gender bias

Question 23

Why is Asch gender bias? WHOLE PEEL

Answer 23

All male sample.
Cant generalise to women who are said to be more conformist due to caring about social appearances and being liked more (NETo).
Shows NSI applies more to women than men
Weakens external validity