Conformity

Question 1

Conformity

Answer 1

A change in behaviour to fit into social norms

Question 2

Compliance

Answer 2

Weakest type of conformity and it is when we go along to fit into social norms
There is public acceptance , not private

Question 3

Identification

Answer 3

A temporary type of conformity.

There is public and sometimes private acceptance

Question 4

Factors affecting conformity

Answer 4

Task difficulty- we conform more as in ambiguous situations we look for guidance from others

Group size - makes little difference , especially over 3

Unanimity - the more ‘outcast’ , the higher conformity levels were

Question 5

Explanations of conformity

Answer 5

ISI- to be right and it is a cognitive process

NSI-to fit into social norms and it is a emotional process

Question 6

Aschs Research evaluations

GOOD

Answer 6

T-large sample size (123)

• use of context o and critical trial
• simple which helps internal validity

Question 7

Aschs research evaluations

bad

Answer 7

• only used males, females could conform differently
• doesn’t reflect real world( mundane realism)
• ethics (deception)

Question 8

Zimbardo evaluation (good)

Answer 8

• random allocation which prevents researcher bias

- internal validity as the situation was due to random allocation

Question 9

Zimbardo evaluation (bad)

Answer 9

Unrepresentative 
Dual role (researcher bias)
Dual role (ethics)

Question 10

Social influence

Answer 10

Individuals and groups change each other’s attitudes and behaviours

Question 11

Obedience

Answer 11

When an individual follows a direct order from authority