Conformity Flashcards

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1
Q

Conformity

A

A change in behaviour or belief as a result of real or imagined group pressure

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2
Q

Types of conformity :

Compliance

A

Change your behaviour to fit in with a group
may not necessarily agree with the behaviour/ belief
go along now with it publicly
Not permanent - lasts as long as the group is present

eg. Person laughing at a joke even if they don’t find it funny

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3
Q

Types of conformity :

Identification

A

Person conforms publicly and privately - they have identified with the group - sense of group membership
Moderate type of conformity - don’t necessarily agree with what the majority believes

eg. Person might support a different football team everytime they move

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4
Q

Types of conformity :

Internalisation

A

Behaviour / belied of majority is accepted by the individual - part of their own belief system
Permanent - lasts even if majority is no longer present
Changes both public and private views

eg. Person becomes a vegetarian after sharing a flat with a group of vegetarians at university

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5
Q

Explanations :

Informational social influence

A

Desire to be right - conform because we are unsure of the situation - look to others who we may believe have more information than us

eg. Enter a classroom because everyone else has

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6
Q

Explanations :

Normative social influence

A

Desire to be liked - conform to fit in with the group - don’t want to appear foolish / be left out

eg. Smoking

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7
Q

Define social influence

A

Individuals / groups change their attitudes and behaviours

Inc. conformity, obedience, minority influence

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