Conformity Flashcards
What does Asch’s study support?
Normative social influence.
Supporting evidence for normative social influence?
Asch.
Results of Asch?
32% conformity on critical trials. 74% of participants conformed on at least one trial.
Describe Linkenbach and Perkins.
Released a campaign to 12-17 year olds, saying that most of their age group did not smoke. This led to 10% of non-smokers to take up smoking.
What does Linkenbach and Perkins contradict?
Normative social influence.
Contradictory evidence for normative social influence?
Linkenbach and Perkins.
What does Asch’s variations support?
Normative social influence, informational social influence, and social change.
Results of Asch’s variations?
When the group size was bigger (up to 3) conformity rose. When a dissenter gave a correct answer conformity was 5%, and 9% with an incorrect answer. When the task was more difficult, conformity rose.
Supporting evidence for informational social influence?
Asch’s variations and Lucas et al.
Describe Lucas et al.
Gave students maths questions with varying difficulty. Conformity to incorrect answers was higher with most difficult questions.
What does Lucas et al. support?
Informational social influence.
Contradictory evidence for informational social influence?
Perrin and Spencer.
Describe Perrin and Spencer.
Repeated Asch’s procedure on 396 engineering students from the UK. Only one participant conformed.
What does Perrin and Spencer contradict?
Informational social influence.
What does Zimbardo support?
Conformity to social roles.
Supporting evidence for conformity to social roles?
Zimbardo.
What did Zimbardo find?
Guards became very brutal, and prisoners obeyed them, conforming to their social roles.
Contradictory evidence for conformity to social roles?
Reicher and Haslam.
What do Reicher and Haslam contradict?
Conformity to social roles.
Describe Reicher and Haslam.
Replicated Zimbardo’s study in the UK, with different results. The prisoners overthrew the guards, not conforming to their social roles.
