Conformity Flashcards

1
Q

What is conformity?

A

A type of social influence where an individual changes their behaviour to go along with a group even if they don’t agree with them.

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2
Q

What were the variables that affected conformity identified by Asch?

A
  • Group size.
  • Unanimity.
  • Task difficulty.
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3
Q

What is the Asch effect?

A

The influence of the group majority on an individual’s judgement.

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4
Q

What are the two types of motivation to conform catagorised by Deutsch & Gerad (1955)?

A
  • Normative Social Influence.
  • Informational Social Influence.
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5
Q

What are the three types of conformity?

A
  • Internalisation.
  • Identification.
  • Compliance.
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6
Q

What is internalisation?

A

When an individual changes their behaviour to fit in with a group publicly whilst also agreeing with them privately.

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7
Q

What is identification?

A

When someone conforms to the demands of a social role in society.

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8
Q

What is compliance?

A

When an individual goes along with a request or demand in public whilst disagreeing with the group’s viewpoint or behaviour in private.

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