Conformity Flashcards
Definition of conformity:
- also known as majority influence
- yielding to a group pressure - our behaviours and beliefs are influenced by larger groups of people
Definition of conformity:
- also known as majority influence
- yielding to a group pressure - our behaviours and beliefs are influenced by larger groups of people
Types of conformity:
Compliance
Identification
Internalisation
What is compliance?
A person goes along with other people’s behaviours or attitudes but does not believe them to be correct
What is identification?
Individuals adjust their behaviour and opinions to that of the group as membership of the group is desirable
What is internalisation?
The individual accepts the groups view and believes that view to be correct
Why do we conform?
Due to informative and normative social influence
What is informative social influence?
- people have a need to be seen “in the right”- we look to others for information about how to behave because we believe other people have more knowledge
- e.g. younger students looking up to older students
What is informative social influence?
- people have a need to be seen “in the right”- we look to others for information about how to behave because we believe other people have more knowledge
- e.g. younger students looking up to older students
What type of conformity is informative social influence?
Internalisation
What is normative social influence?
- people need to fit in with the norms of the group- people will then conform for social approval
- e.g. going to buy Taylor Swift tickets even if you don’t like her
What type of conformity is normative social influence?
Compliance
