conformity Flashcards

1
Q

what is conformity

A

yielding to group pressure

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2
Q

three types of conformity

A

compliance
identification
internalisation

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3
Q

what is compliance

A

occurs when individuals adjust their behaviour and opinions to those in a group to be accepted or avoid disapproval
Public not private acceptance

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4
Q

what is identification

A

adjust their behaviour and opinions to those of a group because membership of that group is desirable

Both private and public and is temporary

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5
Q

what is internalisation

A

when individuals genuinely adjust their behaviours and opinions to those of a group

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6
Q

what is normative social influence (ISI)

A

When individuals are uncertain about something, they look at the behaviour and opinions of
others to help shape their own thoughts and behaviour.

often when choice is ambiguous or they are in unfamiliar situations

internalise their opinions

internalisation and or likely if we share the same characteristics (abram)

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7
Q

What is normative social influence (NSI)

A

to gain approval and
acceptance, to avoid rejection or to achieve specific goals.

individual must be under surveillance by the group and they comply

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