Conformity

Question 1

What is social influence?

Answer 1

The process by which an individual’s attitudes, beliefs or behavior are modified by the presence or action of others

Question 2

What is conformity?

Answer 2

A change in a person’s opinions or behaviour as a result of real or imagined pressure from a person or group of people

Question 3

What are the two explanations of conformity?

Answer 3

Informational Social Influence
Normative Social Influence

Question 4

What is informational social influence?

Answer 4

About who has the better information
We want to follow the majority because we want to be right
Leads to a permanent change
Most likely to happen in ambiguous situations

Question 5

What is normative social influence?

Answer 5

About what behaviour is typical for a social group
People want to be like and not rejected
Leads to a temporary change
Most likely to happen in situations with strangers
Public compliance

Question 6

What is identification?

Answer 6

Conforming to the opinions or behaviours of a group because there’s something about that group that we identify with

Question 7

What is internalisation?

Answer 7

When a person genuinely accepts the group norms
This results in a private and public change of opinions or behaviours

Question 8

What is compliance?

Answer 8

Simply going along with others in public but private not changing personal opinions or behaviours
Compliance results in a superficial change only