Conformity

Question 1

Conformity

Answer 1

The tendency to comply with the majority opinion

Question 2

Compliance

Answer 2

• simply agreeing with the majority opinion
• shallowest type of conformity
• change in public opinion but not private opinion

Question 3

Identification

Answer 3

• Short term in public and private belief to agree with the majority opinion
• Often occurs when there is something in the group that we value
• result of NSI

Question 3

Internalisation

Answer 3

• Involves adopting the majority opinions and beliefs
• permanent change in beliefs
• result of ISI

Question 4

Normative social influence

Answer 4

• Occurs when an individual conforms as they want to be accepted and liked by the group
• links to identification

Question 4

Informational social influence

Answer 4

• Occurs when an individual conforms as they want to be correct and believe that the majority opinion is the right opinion
• Links to internalisation