Conformity

Question 1

Conformity definition

Answer 1

When an individual is influenced to change behaviour, attitude and/or beliefs due to inference or pressure from others, real or imagined

Also defined as:
Yielding to group pressures

Question 2

3 types of conformity

Answer 2

Compliance- weak and temporary
Identification- stronger than compliance but still temporary
Internalisation- permanent and long lasting

Question 3

Compliance

Answer 3

Most superficial

Changes behaviour to be accepted/to avoid disapproval

Public agreement but internal private views remain in disagreement

Fairly weak and temporary- behaviour changes when not with the group

Question 4

Identification

Answer 4

When individual confirms as membership of group is desirable

Stronger type of conformity, involving private and public acceptance
However may not agree privately with all groups values

Generally temporary- not maintained once left group

Question 5

Internalisation

Answer 5

Individual considered views of others and accepted them as their own

Agree publícly AND privately

Deepest and most permanent conformity, lasts wether with the group or not

Question 6

2 explanations for conformity

Answer 6

Deutsch and Gerard developed normative and informative social influence

Human Need to be right and liked

Question 7

Normative social influence

Answer 7

Desire to be liked
Strong need for acceptance- best way to be achieved by agreeing with group although not always internally
Emotional process as based if feelings rather than cognitive

Example in asch:
Found in unambiguous task 37% gave incorrect answer, 75% confirmed at least once
Admitted after did it to not stand out

Question 8

Informational social influence

Answer 8

Confirm due to desire to be right and need for certainty
Occurs when unsure of how to behave in social situations
Internalisation as believe opinions of others are correct and convert to their viewpoint
Cognitive process
When task is ambiguous and we perceive others to be experts

Question 9

Strength informational SI (evidence)

Answer 9

Jennes- jelly bean guess study
First guess privately then discuss with group
Found second estimate closer to group average

Shows when task is ambiguous we look to others for guidance due to desire to be right