Conformity

Question 1

The types of conformity

Answer 1

Compliance, identification, internalisation

Question 2

Compliance

Answer 2

weak type, publicly going along with majority to gain approval, fit in or avoid ridicule, but beliefs remain the same

Question 3

Identification

Answer 3

conform to a group they value (role model), or look to guidance from, publicly change their beliefs, but not privately agree

Question 4

Internalisation

Answer 4

strong conformity, publicly and privately accept majority influence by taking on beliefs and make it a part of their own

Question 5

Explanations of conformity

Answer 5

ISI, NSI

Question 6

ISI

Answer 6

conforms to gain knowledge or believe someone else is ‘right’, correct behaviour uncertain as in ambiguous environment so look for guidance from majority, most likely to occur in situations that are new, ambiguous, quick decision needed, or assume majority correct

Question 7

Evaluation of ISI

Answer 7

Research support - Lucas et al (2006) maths questions.
gives validity as would predict findings.
However, lacks population validity.
More research needed

Question 8

NSI

Answer 8

conform to be accepted or belong to group, conformity is socially rewarding or avoids social punishment, occur when concerned about rejection, social approval, or have greater need for social support, emotional process resulting in a temporary change so compliance or identification

Question 9

Strength of NSI

Answer 9

Research support - Schultz et al (2008) reusing towels.
gives validity as shows conform to be majority.
Furthermore, has practical application as saved electricity so can be used to help environment.
Useful explanation to manipulate people.

Question 10

Weakness of NSI

Answer 10

No individual differences - McGhee and Teevan (1967) nAffilators.
Differences impact conformity levels, so incomplete.
Further explored and adapted so complete explanation.